DescriptionAbout the Role:As a Demand Generation Manager, you'll play a critical role in driving pipeline growth through strategic, audience-first campaigns. You will lead integrated, full-funnel campaign strategies from planning through execution - working across product marketing, content, SDRs, sales, and digital to create high-impact campaigns that drive measurable results.
This is an ideal role for someone who thrives in a fast-paced environment, enjoys solving complex campaign challenges, and wants to work on high-visibility initiatives across the buyer journey. If you're passionate about growth marketing, data-driven execution, and storytelling that drives action - we want to hear from you.
What You'll Do:- Own the strategy and execution of integrated campaigns across key buyer journeys, targeting both net-new and install base audiences.
- Translate high-level GTM priorities into actionable campaign plans - including content strategy, segmentation, offer creation, nurture, and follow-up motions.
- Develop clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth.
- Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages.
- Lead campaign syncs, drive alignment across functions (sales, SDRs, digital, content, regional teams), and ensure flawless execution.
- Own campaign performance reporting and make data-driven decisions to optimize engagement and conversion.
- Contribute to innovation across marketing execution - testing new tactics, channels, or messaging to improve impact.
- Champion audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies.
What You Need to Succeed:- 3-5 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.
- Proven experience leading full-funnel campaigns - from strategic planning to execution and reporting.
- Deep understanding of how to segment and engage complex audiences across different funnel stages.
- Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.
- Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
- Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.
- Passion for marketing to marketers - and a mindset of continuous learning, testing, and optimization.
Additional Skills That Could Set You Apart:- Experience supporting campaigns at a B2B SaaS organization.
- Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.
Compensation details: the base salary for this role ranges from $90k to $120k, plus a 15% bonus structure
Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees' well-being, and a number of voluntary benefits to choose from available upon date of hire.
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