Job Description Summary:ModMed is seeking a Demand Generation Manager to take full ownership of both Demand Generation and Account-Based Marketing (ABM) initiatives for our enterprise market segment. In this high-impact role, you will design and execute integrated programs tailored to large medical practices, driving engagement across complex, multi-stakeholder buying cycles. Working in close alignment with Sales, Product Marketing, and Executive Leadership, you will own the end-to-end campaign lifecycle-from strategy and budget allocation to pipeline acceleration and revenue generation.
Your Role:- Develop and execute comprehensive annual marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals.
- Build and scale targeted ABM programs specifically tailored to large medical practices, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles.
- Manage vertical campaign budgets and partner with Product Marketing and Digital Media teams to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays.
- Collaborate closely with Sales Representatives, SDRs, and Solution Engineers to execute account plays, align on key account targets, and maintain clear feedback loops.
- Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets-such as case studies, white papers, webinars, and sales enablement tools-focused on enterprise drivers like operational efficiency, data analytics, patient engagement, and regulatory compliance.
- Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend.
- Identify, plan, and execute strategy for key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.
Skills & Requirements: - Bachelor's degree required (Master's degree preferred).
- 5+ years of B2B marketing experience with a proven, documented track record of success owning both demand generation and Account-Based Marketing strategies.
- SaaS or software industry experience is strongly desired; experience in the healthcare industry (working with medical practices or health systems) is preferred.
- Deep understanding of navigating long, complex buying cycles in the enterprise market segment.
- Exceptional written, verbal, and presentation skills, with a proven ability to present strategies and metrics confidently to executive stakeholders and sales leaders.
- Demonstrated ability to translate complex product capabilities into compelling value proposition statements that influence healthcare decision-makers.
- Ability to travel 15% to 25% for trade shows, event activations, and team alignments.
ModMed Benefits Highlight: At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:
United States- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs,
- Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
