We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets. This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution. This role will report into the Director of Demand Generation and Marketing Ops. Key Accountabilities: • Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels • Own Marketing's acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership • Manage tactics across inbound (paid and owned media) and ABM channels • Clearly define key targeting segments with a focus on behavior-based triggers for nurture • Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels • Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution • Regularly analyze and report on campaign performance and ROI to key stakeholders • Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion Desired Skills and Experience: • 6-8+ years of experience in Demand Gen and/or Performance Marketing roles • Proven success owning pipeline goals • Paid Media and Owned channel management • Ability to multi-task and manage across multiple simultaneous programs • Strong communication skills and collaborative excellency • B2B Software-as-a-Service (SaaS) and Healthtech experience preferred • Bachelor's degree or equivalent work experience #LI-HYBRID Base Salary Range $100,000-$125,000 USD We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.