OverviewIn this role, you'll execute integrated, multi-channel campaigns-leading paid media, digital programs, and lead nurturing strategies-to convert interest into qualified opportunities. Partnering closely with marketing and sales, you'll align campaign execution with pipeline performance. Success requires proven
B2B demand generation experience, strong
marketing automation expertise, and a
data-driven, hands-on approach to driving results.
Responsibilities - Execute integrated demand generation campaigns to drive qualified pipeline across commercial segments
- Translate strategy into high-impact campaign plans with clear lead and conversion targets
- Lead multi-channel programs including paid media, digital, partner, events, and nurture initiatives
- Own lead management, including lifecycle stages, scoring, qualification, and routing
- Design and scale automated nurture programs and personalized customer journeys
- Drive pipeline acceleration through remarketing, re-engagement, cross-sell, and retention initiatives
- Analyze funnel and campaign performance to optimize conversion and maximize ROI
- Develop dashboards and reporting to track pipeline contribution and marketing effectiveness
- Optimize marketing automation and CRM systems for scalability, segmentation, and data integrity
Qualifications- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum cumulative GPA of 3.00 for each degree earned OR 10+ years of relevant professional experience
- 6-10 years of B2B marketing experience, with a focus on demand generation, digital marketing, or lead management
- Proven success executing multi-channel campaigns that drive qualified leads and pipeline growth
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Eloqua) and CRM systems (e.g., Salesforce)
- Proven expertise in lead nurturing, segmentation, lifecycle management, and lead-to-sales handoff processes
- Highly organized with the ability to manage multiple initiatives and deadlines
- Proven analytical skills with experience measuring campaign performance and pipeline impact
Preferred Qualifications- Experience in long or complex B2B sales cycles
- Ability to build dashboards and reporting frameworks for marketing performance
- Proven cross-functional collaboration with marketing, sales, and business stakeholders
- Demonstrated test-and-learn mindset with a focus on continuous optimization
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