Kobie Marketing

Decision Science Analyst

Kobie Marketing • $70K — $95K *
St. Petersburg, FL 33710In-Person
Business Services
Less than 5 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 2-4+ years in customer analytics or marketing/CRM
  • Ability to convey insights through data storytelling
  • Experience with data visualization tools like Tableau, PowerBI, or Sigma
  • Skilled in customer segmentation techniques like RFM and regression modeling
  • Strong project management abilities for handling multiple tasks
  • Bachelor's Degree in a relevant field (Statistics, Marketing, Economics, Computer Science)
  • Python/SQL experience is a plus
  • Master's degree or MBA is preferred

Responsibilities

  • Deliver actionable customer insights to enhance client loyalty programs
  • Support CRM team by building and maintaining audience lists
  • Provide recommendations based on comprehensive data analysis
  • Create data visualizations for varied audiences
  • Work with Data Engineering to develop tools and models
  • Establish learning agendas and test plans to maximize KPIs
  • Manage workflow and prioritize client requests effectively

Benefits

  • Collaborative team environment fostering innovative strategies
  • Opportunity to influence client loyalty initiatives directly
  • Exposure to advanced data analytics and visualization techniques
  • Hands-on role that enhances client-facing skills
  • Career development support through teamwork and mentorship
Full Job Description
About the team and what we'll build together

We find actionable insights in our clients' loyalty data that help drive enterprise value. We create real time dashboards to inform internal and external stakeholders. You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients' strategic direction for their loyalty initiatives.

How you will make an impact

  • Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients' customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results.
  • Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals.
  • Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client's strategy, success criteria, and program objectives
  • Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
  • Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients' business objectives and overcome challenges
  • Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
  • Manage workflow, scope and prioritization of client requests and Kobie investments


What you need to be succesful

  • 2-4+ years previous relevant customer analytics and/or marketing/CRM experience
  • Great storyteller with data that can influence senior stakeholders with insights and recommendations
  • Familiarity with data exploration and data visualization tools like Tableau, PowerBI , or Sigma
  • Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
  • Solid project management skills and experience in juggling multiple projects at a time
  • Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science
  • Python/SQL programming experience preferred
  • Master's in Statistics, Economics or Applied Mathematics, or MBA, preferred
  • Proficiency in fundamental marketing and loyalty principles, preferred

About Kobie Marketing

Kobie Marketing is a loyalty marketing company that designs, builds, optimizes, and supports customer loyalty solutions for many of the world's most successful brands. The company was founded in 1990 and is headquartered in St. Petersburg, Florida. Kobie Marketing's clients include AMC Theatres, Bank of America, Royal Bank of Canada, and Verizon. The company has won numerous awards for its work, including the 2019 Loyalty360 CX Award for Best Technology & Trends Provider.
Learn more about Kobie Marketing
Size
200 employees
Industry
Business Services
* Ladders Estimates

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