Generac Power Systems

Dealer Sales Manager

Generac Power Systems$90K — $120K *
Denver, CO 80219Remote in Denver, CO
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, finance or related field or equivalent experience.
  • Minimum five years in account management or business planning.
  • Proven ability to achieve and exceed sales targets.
  • Strong communication and negotiation skills.
  • Experience with CRM systems and data analysis tools.
  • Ability to deliver effective training to sales teams.
  • Excellent organizational and time management skills.

Responsibilities

  • Develop and lead sales and channel strategies to enhance revenue growth.
  • Recruit and negotiate partnerships with high-potential dealers.
  • Foster loyalty and collaboration with key dealer partners.
  • Coach dealer sales teams through training and performance initiatives.
  • Utilize market analytics for strategic decision-making.
  • Provide accurate sales forecasts and actionable insights to leadership.
  • Collaborate with cross-functional teams for seamless dealer engagement.
  • Lead go-to-market initiatives and promotional campaigns.

Benefits

  • Comprehensive health and wellness plans.
  • Retirement savings plans with company match.
  • Generous paid time off and holidays.
  • Opportunities for professional development and training.
  • Flexible work arrangements.
Full Job Description
The Dealer Sales Managerwill drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure sales targets are met, and provide guidance and support to dealers. This role demands a proactive, strategic approach to dealer engagement and the ability to collaborate effectively with cross-functional teams.

Ideal candidate with bring Business Development experience.

Major Responsibilities
  • Develop and lead comprehensive sales and channel strategies that drive revenue growth, market share, and profitability across the dealer network.
  • Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.
  • Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.
  • Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives, and programs.
  • Leverage market analytics to evaluate performance, identify opportunities, and inform strategic decision-making.
  • Deliver accurate sales forecasts and insights, translating data into actionable recommendations for senior leadership.
  • Collaborate cross-functionally with product, marketing, finance, and channel management teams to ensure seamless dealer engagement and consistent brand execution.
  • Drive go-to-market initiatives and promotional campaigns in partnership with marketing to accelerate dealer sales and strengthen brand presence.
  • Represent the voice of the dealer network, influencing product development, pricing strategies, and overall channel direction.


This position requires travel 50% of the time.

Minimum Job Requirements

Education

Bachelor's degree in business, Marketing, Finance or related field or equivalent experience.

Work Experience

Five (5) years account management and/or business planning experience

Knowledge / Skills / Abilities
  • Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential dealers, optimizing channel performance, and executing territory growth plans.
  • Strategic Business Development: Skilled in analyzing market trends, assessing dealer performance, and developing tailored strategies to expand market share and increase product adoption.
  • Communication and Negotiation: Excellent written and verbal communication skills, with the ability to influence stakeholders, manage complex negotiations, and deliver persuasive sales presentations.
  • CRM and Data Proficiency: Experienced in using CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite to manage pipelines, forecast accurately, and track performance metrics.
  • Training: Skilled in delivering impactful product and sales training to dealer teams, ensuring alignment with brand standards and improved sales execution.
  • Cross-Functional Collaboration: Strong collaborator with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns that support dealer success.
  • Organization and Territory Management: Highly organized with exceptional time management and prioritization skills to effectively manage multiple dealer accounts and initiatives simultaneously.


Office Environment (Includes field sales):

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. Up to 75% travel and valid Driver's License required.

About Generac Power Systems

Generac Power Systems is a manufacturer of backup power generation products for residential, commercial, and industrial customers. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin. Generac operates through two business segments: Domestic and International. The Domestic segment produces generators, transfer switches, and other backup power equipment for residential and commercial customers in the United States. The International segment produces similar products for customers outside the United States. Generac sells its products through a network of dealers and distributors.
Learn more about Generac Power Systems
Size
8,955 employees
Market Cap
$5.6 billion
Industry
Net Income
$350.5 million
Founded
1959
5 Year Trend
+20.9%
Revenue
$2.4 billion
NASDAQ

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