Job Type
Full-time
Description
Performance Coach - Digital Retailing & Automotive Sales StrategyLocation: Oregon, Washington, Idaho and Montana | Extensive Travel Required (16+ days/month)We're looking for a high-energy, results-driven Performance Coach to join our team. This is a high-impact role where you'll provide on-site coaching, training, and consulting to dealership teams - helping them optimize digital sales processes, improve customer engagement, and increase profitability. You'll be part of a forward-thinking team shaping the future of automotive retail.
What You'll DoClient Engagement & Training- Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
- Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
- Work with all levels of dealership staff - executives, sales managers, service teams, and BDCs - to align on performance goals and implementation.
Sales & Digital Process Optimization- Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
- Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.
- Build strong client relationships through ongoing support, follow-ups, and performance reviews.
Problem Solving & Consulting- Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
- Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
- Leverage insights and reporting tools to track progress and reinforce training effectiveness.
Travel & Presence- Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S.
- Actively engage onsite with teams to assess, train, and support in real-time.
What We're Looking For- Location: Must live within the Portland region (OR, WA, ID, MT) and be within 1 hour of a major airport.
- Experience: 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
- Training/Coaching: Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
- Communication: Strong ability to present, influence, and build trust across all levels of a dealership.
- Tech-Savvy: Skilled in using and training others on SaaS tools that support automotive sales and service performance.
- Autonomy: Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.
- Travel Ready: Able and willing to travel at least 16+ days per month.
Compensation & Benefits- Total Compensation: $110,000 - $130,000/year (based on performance and coaching effectiveness).
- Growth Opportunities: Expand your career in a nationally respected organization with clear advancement pathways.
Salary Description
$110,000 - $130,000 per year
