Dealer Marketing Consultant - Boston

Shift Digital

$95K — $105K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in digital marketing or automotive marketing roles
  • Expertise in dealership sales strategy and operations
  • Strong knowledge of SEO, SEM, and digital analytics
  • Experience with CRM/DMS systems and automotive digital tools
  • Detail-oriented with excellent organizational skills
  • Passion for automotive and digital marketing
  • Willingness to travel extensively within the New England area

Responsibilities

  • Implement best practices in digital marketing at dealerships
  • Conduct in-person consultations and training sessions
  • Analyze data to enhance digital performance
  • Provide strategic digital consulting to clients
  • Create compelling training materials like videos and webinars
  • Deliver analytics reports to optimize dealership strategies
  • Build and maintain relationships with stakeholders

Benefits

  • Generous paid time off (PTO)
  • Competitive health benefits
  • Paid holidays
  • Employee perks
  • Flexible work environment
Full Job Description
Description

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in the New England area.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

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