What We DoFirst American Data & Analytics, a division of First American Financial Corporation, is a leading national provider of property-centric information, risk management, valuation, and spatial data solutions. The organization maintains and curates one of the industry’s largest property and ownership datasets, including more than 8 billion document images and nationwide parcel-level property intelligence.
DataTree is one of the transformative business solutions offered by First American Data & Analytics. It is a comprehensive property data and geospatial intelligence platform that delivers critical insights on more than 150 million U.S. properties. Clients across mortgage lending, insurance, government, GIS, spatial analytics, and proptech industries rely on DataTree to search, analyze, visualize, and share property-related information from public records, recorded documents, title plants, parcel boundaries, geospatial layers, and ownership datasets.
As a Sales Representative, you will play a critical role in growing and retaining the DataTree client base by acquiring new business and expanding existing customer relationships across data licensing, spatial analytics, and GIS-driven solutions. This role is ideal for a consultative sales professional who understands the growing convergence of real estate data, mapping technology, and location intelligence. The ideal candidate will have experience positioning enterprise data solutions within GIS ecosystems, including familiarity with Esri and ArcGIS platforms and workflows.
HOW YOU’LL CONTRIBUTE- Build net-new client relationships by selling enterprise property data, geospatial datasets, and analytics solutions into multiple industry verticals including mortgage lending, servicing, insurance, government, utilities, GIS, spatial analytics, and proptech organizations.
- Identify and generate new business opportunities by developing targeted prospecting strategies and qualified call plans for lenders, servicers, secondary market participants, insurers, GIS teams, Esri partners, spatial technology companies, and enterprise location intelligence users.
- Position DataTree’s property and ownership data as a strategic layer within GIS and mapping environments, including integration opportunities with ArcGIS and enterprise spatial platforms.
- Consult with customers to understand business challenges involving parcel data, geocoding, location intelligence, property risk analysis, spatial visualization, market analytics, and enterprise data licensing requirements.
- Assess individual client needs and develop, present, and implement tailored data and analytics solutions that align with customer workflows and technology ecosystems.
- Deliver compelling virtual and in-person product demonstrations showcasing spatial data visualization, mapping capabilities, and API/data integration use cases.
- Collaborate with internal product, marketing, and data strategy teams to create sales collateral, GIS-focused messaging, thought leadership content, and social media campaigns that support go-to-market initiatives.
- Maintain strong cross-functional communication with operations, customer success, data licensing, and technical teams to ensure successful onboarding and client retention.
- Communicate proactively and respond in a timely manner to clients and prospects.
- Participate in industry conferences, GIS and spatial technology events, mortgage technology forums, and trade shows to expand market visibility and develop strategic relationships.
- Perform other duties as assigned.
WHAT YOU’LL BRINGRequired Education, Experience, Certification/Licensure- Bachelor’s degree preferred or equivalent work experience.
- Minimum of 3–5 years of successful B2B sales experience in data licensing, real estate data, GIS, spatial analytics, SaaS, or enterprise technology solutions.
- Proven sales record and established business contacts within mortgage, insurance, proptech, GIS, spatial technology, or related industry segments.
- Experience selling or supporting solutions that integrate with Esri, ArcGIS, or other geospatial platforms is strongly preferred.
Knowledge, Skills, and Abilities (KSAs)- Strong understanding of spatial data concepts including parcel data, geocoding, boundary files, location intelligence, mapping applications, and geospatial analytics.
- Familiarity with Esri technologies, ArcGIS environments, GIS workflows, and enterprise mapping platforms.
- Exceptional verbal, written, interpersonal, and presentation skills.
- Strong planning, organizational, pipeline management, and territory development skills.
- Ability to listen to customers, understand technical and business requirements, and position effective data-driven solutions.
- Consultative sales approach with the ability to communicate value to both technical GIS stakeholders and executive decision-makers.
- Diplomatic and tactful in customer interactions.
- Persistent, tenacious, and consistent in pursuing revenue opportunities.
- Flexible and adaptable to changing market conditions and evolving technology landscapes.
- In-depth understanding of market trends, competition, and emerging opportunities within location intelligence and property technology sectors.
- Persuasive and influential in negotiations and enterprise sales cycles.
- Professional appearance and positive company image.
- Proficiency in MS Office Suite, Salesforce.com, and modern CRM/sales enablement tools.
Compensation: $150,000 – $200,000 annually (This amount is a combination of base salary plus target incentive compensation.)This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
