Data Scientist, Marketing Analytics

BCE Inc.$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a quantitative field (e.g., Computer Science, Math, Statistics, Engineering)
  • 3+ years of experience in Data Science and Machine Learning, focusing on marketing analytics
  • Strong background in advanced statistical modeling and research
  • Proficient in programming languages such as Python, SQL, and R
  • Experience with data visualization tools and business intelligence
  • Knowledge of working in cloud environments (GCP, AWS, Azure)
  • Familiarity with Bayesian and frequentist statistical methods

Responsibilities

  • Develop and maintain mathematical models for business planning and marketing
  • Create predictive models aimed at customer acquisition and retention
  • Conduct statistical experiments for strategic marketing insights
  • Analyze and present statistical findings to cross-functional teams
  • Collaborate with teams to align business needs with technical solutions
  • Engage in pilot programs to implement AI/ML advancements
  • Support MLOps/DevOps in production model environments

Benefits

  • Comprehensive medical, dental, vision, and mental health benefits
  • 35% discount on Bell services
  • Flexible work hours to support work-life balance
  • Opportunities for professional growth and development
  • Inclusive and accessible workplace culture
Full Job Description
Req Id: 431373

Summary

We are looking for a Data Scientist, Marketing Analytics to join our team. In this role, you will be responsible for leveraging sales, marketing, and behavioral data to analyze and optimize marketing activities. This position will support a portfolio of marketing projects including marketing mix modelling, causal impact analysis, predictive modeling for customer acquisition and retention, lifetime value analysis, and more.

Key Responsibilities

  • Develop and maintain mathematical models to guide strategic business planning and marketing
  • Develop and maintain continuous training predictive models for customer acquisition/retention
  • Conduct statistical experiments to support a knowledge hub for strategic marketing insights
  • Analyze, interpret, and present findings and recommendations to cross-functional business teams
  • Collaborate with brand, marketing, and technical teams to translate business needs into solutions
  • Participate in pilot programs to stay ahead of the curve in applied AI/ML advancements
  • Support MLOps/DevOps for production model environments and process/test automation
  • Clearly document your work and present concepts to both technical and non-technical audiences
  • Participate in knowledge-transfer and cross-training to facilitate business continuity and resilience


Critical Qualifications

  • Bachelor's degree in a quantitative field (eg. Computer Science, Math, Statistics, Engineering)
  • 3 + years of experience applying Data Science, Machine Learning, and advanced statistical modeling techniques to marketing analytics, customer acquisition, customer retention, customer segmentation, marketing measurement, or campaign optimization initiative
  • Strong experience in data science, machine learning, research, and data pipeline development
  • Proficient in data management and analytical programming languages (Python, SQL, R)
  • Proficient using common data visualization packages and business intelligence tools
  • Proficient using LLMs to judiciously expedite and automate tasks in a production environment
  • Experience developing and maintaining data warehousing and data lake products
  • Experience working with large marketing, media, behavioural, or cognitive data sets
  • Experience working in secure corporate cloud environments (eg. GCP, AWS, Azure)
  • Experience with constrained optimization models and statistical simulation methods
  • Experience in applying both Bayesian and frequentist statistical concepts to large data sets
  • Experience with analytical Python libraries (eg. TensorFlow, Keras, scikit-learn, pandas)
  • Knowledge of agile project management philosophies and workflows


Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management Job Status: Regular - Full Time Job Location: Canada : Ontario : Toronto || Canada : Nova Scotia : Halifax || Canada : Ontario : Mississauga || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 07/26/2026

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Created: Canada, ON, Toronto

About BCE Inc.

BCE Inc., a telecommunications and media company, provides wireless, wireline, Internet, and television (TV) services to residential, business, and wholesale customers in Canada. It operates in three segments: Bell Wireless, Bell Wireline, and Bell Media. The Bell Wireless segment offers wireless voice and data communications products and services, including 40 live and on-demand channels on smartphones and tablets; roaming services; push-to-talk, field service management, worker safety, and mobility management tools and services; and asset management, smart buildings, smart cities, fleet management, and other Internet of Things services. The Bell Wireline segment provides data, including Internet access and Internet protocol television; and local telephone, long distance, and other communications services and products, as well as satellite TV and connectivity services. This segment also offers security and automation services for homes and businesses through its Bell Smart Home security and automation offering. The Bell Media segment provides conventional TV, specialty TV, pay TV, and streaming services; and digital media, radio broadcasting, out-of-home advertising, and sports and entertainment production services. BCE Inc. was founded in 1880 and is headquartered in Verdun, Canada.
Learn more about BCE Inc.
Size
49,781 employees
Market Cap
$40 billion
Industry
5 Year Trend
+1.5%
NASDAQ

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