Data Analyst II - Marketing Analytics

Rocket Mortgage

$78K — $135K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Statistics, Computer Science, or related field; advanced degree preferred.
  • 3+ years in an analytical role; marketing analytics experience desirable.
  • Strong SQL skills with ability to create complex queries for data extraction.
  • Proficient in Tableau and Excel; knowledge of Python or R is a plus.
  • Background in statistical analysis with experience in experimental design and forecasting.
  • Experience analyzing machine learning model outputs.
  • Familiarity with AI code generation tools such as Snowflake Intelligence and Github CoPilot.

Responsibilities

  • Serve as a subject matter expert on marketing measurement.
  • Utilize analytical skills to provide insights on complex questions.
  • Create and maintain Tableau dashboards to display trends and opportunities.
  • Collaborate with team members to ensure high-quality analysis and dashboards.
  • Deliver data-driven insights for strategic marketing decisions.

Benefits

  • Comprehensive health and wellness support for you and your family.
  • Various perks and health benefits aimed at promoting peace of mind.
  • Individualized support to help you live your best life.
Full Job Description

As a Data Analyst II within Marketing Analytics, you’ll perform in-depth analyses to best evaluate marketing investment and drive optimal spending decisions. You will build scalable reporting solutions that enable confident, data-driven decision-making and deliver reliable data-driven insights that contribute to marketing strategy, while working closely with predictive models and forecasting algorithms.

About the Role

  • Be a subject matter expert on marketing measurement.

  • Leverage analytical expertise and sound statistical reasoning to deliver clear, meaningful insights to complex, ambiguous questions.

  • Build and maintain Tableau dashboards, communicating trends and opportunities to stakeholders.

  • Collaborate with team members to review analyses, code, and dashboards, ensuring high-quality deliverables that answer the right questions.

About You

  • Bachelor's degree in Statistics, Computer Science, or a related field required; advanced degree a plus.

  • 3+ years working in an analytical role in a business context is required; experience in marketing analytics is strongly desired.

  • Strong proficiency in SQL, including ability to write moderately complex SQL queries to build tables and views and extract data needed for analysis.

  • Strong proficiency in Tableau and Excel, with Python or R experience preferred as well.

  • Strong background in statistical analysis, with practical experience in experimental design, forecasting, and incrementality testing, and understanding of foundational statistical concepts (conditional probability, causal inference, statistical significance).

  • Experience reporting on and analyzing outputs from machine learning models.

  • Experience using AI code generation tools such as Snowflake Intelligence, Github CoPilot, and Anthropic Claude Code.

  • Strong cross-functional collaboration skills, with the ability to work effectively across teams and build alignment.

  • Strong communication and data storytelling skills, with the ability to explain complex ideas clearly to non-technical audiences in both written and verbal formats.

  • Strong curiosity that doesn’t stop at the “What?” but seeks to understand the “Why?” and “What if?”

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of

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