The Cyber Partner Activation Manager is responsible for activating and scaling advanced offerings across our existing Partner Network. This role serves as the central point of coordination between internal teams and partner organizations, while driving partner investment, capability development, and measurable revenue performance (ARR growth) in Cybersecurity offerings.
You will combine partner-facing leadership, program management, and commercial execution to impact the following:
- Driving strategic changes within partner organizations.
- Orchestrating cross-functional internal teams.
- Delivering measurable revenue outcomes.
You will report to the Director, Partner Evolution & Activation and work a hybrid schedule from either Milwaukee, WI, Mayfield Heights, OH, Phoenix, AZ, Chelmsford, MA or Cypress, CA office locations.
Your Responsibilities:
Partner Activation & Business Transformation
- Lead activation of new offerings within assigned partners, driving adoption beyond legacy business models
- Influence partner executives to invest in required capabilities (talent, systems, and processes)
- Assess partner maturity and implement targeted improvement plans across sales, demand generation, and operating model
Program Leadership & Cross-Functional Orchestration
- Act as the primary point of contact across internal functions (sales, marketing, enablement, operations)
- Ensure consistent execution of go-to-market strategies and partner programs
- Coordinate onboarding, enablement, and ongoing program execution across stakeholders
Partner Engagement & Execution Cadence
- Lead regular partner operating rhythms (forecast calls, QBRs, business reviews)
- Identify risks, remove barriers, and align on growth actions
- Share and scale best practices across the partner ecosystem
Demand Generation & Pipeline Development
- Align with marketing to drive campaigns, MDF utilization, and prospecting initiatives
- Support partners in building and advancing qualified pipelines
- Ensure disciplined opportunity management and CRM accuracy
Reporting & Operational Discipline
- Provide clear, standardized reporting on partner performance, risks, and opportunities
- Maintain clean pipeline visibility to support forecasting and leadership insights
- Ensure adherence to program standards, processes, and governance
The Essentials – You Will Have:
- Bachelor's degree
- Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- Role estimated to require less than 5% travel
The Preferred – You Might Also Have:
- Bachelor's degree in business, engineering or technical discipline
- Typically requires 8+ years' experience in sales, channel sales operation or market access partner experience.
- 3 years of sales or partner management experience with technology or software offers in the industrial space.
- 3 years of channel strategy and performance leadership experience, preferably with SaaS and subscription software offers in the industrial space, with a Value-Added Reseller (VAR) led go-to-market model.
- Deep understanding of channel partners, what they value from vendors, what customers value from them, and how vendors enable and support channel partners.
- Understanding of go-to-market strategy and the roles of different market access partners.
- Experience managing, creating, planning and executing partner programs.
- Ability to sell ideas and present strategies to an executive audience.
- Expertise with stakeholder management and influential leadership, cross-functionally within a global, matrix environment.
What We Offer:
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
- To learn more about our benefits package, please visit at .
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
For this role, the Base Salary Compensation is from $130,160.00 - $195,240.00 with an annual target bonus of 8% of base salary. Our benefits for the US can be found . Actual pay will be based on factors such as skills, knowledge, education, and experience.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
#LI-Hybrid or #LI-MR2
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
