What You Will Do:

Build customer lifecycle programs

• Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy.

• Create campaigns and communications that help customers understand and realize product value and feature adoption

• Partner with Customer Success and Sales to align marketing touchpoints with customer milestones, renewal moments, and expansion opportunities.

Support adoption and engagement

• Partner with Product Marketing and Product Management on launches, feature releases, customer education, and adoption campaigns.

• Develop customer-facing content, office hours, newsletters and nurture programs

• Segment engagement strategies based on audience needs, product usage, customer maturity, business priorities, and available data.

Elevate customer advocacy

• Support advocacy programs including testimonials, case studies, peer reviews, customer stories, speakers, and event participation.

• Identify customers who can contribute to webinars, conferences, advisory boards, roundtables, communities, and sales enablement.

Measure impact and improve programs

• Use customer insights, feedback, usage signals, QBR themes, and campaign performance data to inform priorities.

• Track performance across adoption, engagement, advocacy, retention influence, expansion engagement, and customer value.

Manage cross-functional execution

• Serve as a connector across Customer Success, Product, Product Marketing, Sales, Events, Demand Generation, Commercial Strategy, and Data.

• Build project plans, timelines, campaign briefs, stakeholder updates, and operating rhythms that keep programs moving forward.

You need to have:

• 7+ years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or complex B2B environments.

• 5 Years of People Leadership

• Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing.

• Proven ability to manage integrated programs, cross-functional stakeholders, timelines, and measurable outcomes.

• Excellent communication, writing, storytelling, and project management skills.

Preferred Qualifications

• Experience supporting retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs.

• Familiarity with CRM, marketing automation, customer engagement platforms, webinar/event tools, reporting dashboards, or customer health data.

• Ability to translate customer feedback, usage insights, and business priorities into actionable marketing campaigns.