Molson Coors Brewing Company

Customer Marketing Manager

Molson Coors Brewing Company$109K — $143K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in sales, marketing, or related field OR 5+ years of relevant experience
  • Experience in the alcoholic beverage category and/or on-premise channel is preferred
  • Familiarity with retail-based shopper programs and connecting with shopper needs
  • Strong project completion abilities aligned with business priorities
  • Proven relationship-building skills; collaborates to achieve outcomes
  • Accountable and acts with integrity while honoring commitments
  • Strong interest in continuous learning and helping others grow
  • Knowledge of retail media buying principles and understanding of alcohol beverage trade practices

Responsibilities

  • Develop brand portfolio strategies for key on-premise accounts
  • Achieve volume and financial targets for on-premise accounts annually
  • Cultivate strong relationships with retail partners and sales teams
  • Lead program development based on shopper insights
  • Execute shopper journey initiatives including digital media planning
  • Assess effectiveness of strategies to enhance customer choice
  • Identify improvement opportunities to strengthen channel strategies

Benefits

  • Community engagement initiatives, including charitable activities
  • Professional development through Business Resource Groups
  • Career growth opportunities with First Choice Learning programs
  • Participation in a comprehensive Total Rewards program
  • Access to brand apparel, events, and company beverages
  • Standard benefits including 15 vacation days, 10 holidays, and 4 floating holidays
  • Work-life balance with a hybrid work model (4 days in office, 1 day remote)
Full Job Description
Requisition ID: 39456

Crafted Highlights:

In the role of Customer Marketing Manager (On Premise), you will be part of the Shopper & Customer Marketing Team and an extension of the On Premise sales team. You will work to execute the Molson Coors marketing strategy with retail partners at our key on premise national accounts.

This position reports to the Sr. Manager Customer Marketing and works closely with Molson Coors sales teams, distributor partners, internal brand and retail partners.

What You'll Be Brewing:
  • Build our portfolio of brands within the on premise channel to grow our brands and elevate the beverage category at our largest accounts. Key on premise accounts include bars & restaurants (Buffalo Wild Wings, Applebees), Casinos, Concessions, Cinema's and more......
  • Deliver against the on premise accounts volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets
  • Brew strong customer relationships with retail partners and internal national & chain sales teams, providing thought leadership on industry and activation
  • Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs
  • Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment through to on-property activation like menu advertising and the like
  • Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers and deliver on our channel strategies


Key Ingredients:
  • You have a bachelor's degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing
  • Experience directly working in alc bev category and/or on premise channel is a plus
  • You have experience collaborating with sales teams on implementing retail-based shopper programs and you have ability to build empathy with shoppers to reach them in the occasions they seek
  • You love a challenge - you complete complex projects quickly and adeptly with your understanding of the business priorities
  • You build relationships and collaborate to get to the desired outcome
  • You take accountability for results - acting with integrity and honoring commitments
  • You have a thirst for learning - you are always looking for ways to learn and help one another grow
  • You exhibit our core values
  • Strong working knowledge of retail media buying principles & ideally an understanding of alc bev trade practices


Work Perks that You Need to Know About:
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
  • Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.
  • This role will require 4 days in office, Monday through Thursday, with Friday working from home

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,100.00 -$143,200.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

About Molson Coors Brewing Company

MillerCoors has a strong leadership team and dedicated, hard-working people. We're committed to building our great beer and cider brands the right way and have a deep sense of responsibility to the environment, our communities and beer drinkers. We're focused on creating big ideas and innovations that drive profitable growth and will help create a new era in the American beer industry. Add it all up and you’ll see we're dedicated to creating America’s best beer company. Cheers! +++++ This page is for those 21+ only and should not be shared with anyone under 21. Comments that are inappropriate, offensive or suggest irresponsible consumption will be deleted. Please drink responsibly.

Molson Coors Brewing Company Careers

Join the vibrant team at Molson Coors Brewing Company, a leader in the beverage industry, where innovation meets tradition. This is an exciting opportunity to be part of a company that values leadership, diversity, and professional growth. Work You’ll Do At Molson Coors, you will contribute to a legacy of great beer and beverages while pushing the boundaries through innovation and sustainable practices. Our team is composed of the brightest minds in the industry, working together to meet the challenges of a rapidly evolving market. Lead with Impact Embrace the chance to lead projects and initiatives that make a real difference. Molson Coors is at the forefront of the beverage industry, combining centuries of brewing expertise with modern technology and new marketing strategies. Join a Diverse and Inclusive Team Molson Coors is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership development programs that empower our team members to grow professionally and personally. Explore Job Opportunities Whether you’re looking for an entry-level position or a more senior role, Molson Coors offers a range of job opportunities across various functions. From brewing to marketing, logistics to finance, explore how your skills and passion can contribute to our success. Internship Programs Kickstart your career with a Molson Coors internship. Gain hands-on experience, valuable insights, and the opportunity to network with industry leaders. Our internships provide a robust platform for learning and development, setting the stage for a successful career in the beverage industry. Benefits and Culture Molson Coors is dedicated to fostering a workplace culture that promotes well-being and job satisfaction. Our comprehensive benefits package supports the health, financial security, and work-life balance of our employees. Join us and be part of a company that cares about its people and their future. Career Growth and Development We believe in nurturing talent and providing our team with the tools they need to succeed. With access to professional development courses, leadership programs, and continuous learning opportunities, your career growth at Molson Coors is limitless. Stay Connected Join Our Team Discover the exciting career paths available at Molson Coors. Search open positions that match your skills and interests. We are always on the lookout for passionate, creative, and driven team players. Keep Up to Date Stay informed with the latest company news, career tips, and industry insights—all from the people who work here. Molson Coors is a place where you can grow, innovate, and lead. Job Alert Emails Customize your subscription to receive job alerts and insider information tailored to your preferences. Explore the rewarding opportunities that await at Molson Coors Brewing Company. Molson Coors Brewing Company—where you can turn your ambition into achievement and quench the world’s thirst for outstanding beverages. Join us and make your mark in the brewing industry.
Learn more about Molson Coors Brewing Company
Size
16,300 employees
Market Cap
$10.5 billion
Industry
Net Income
-$949 million
Founded
1786
5 Year Trend
+16%
Revenue
$9.6 billion
NASDAQ

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