CUSTOMER MARKETING MANAGER

COVERGIRL - NYC (ESB)

The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross-branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need strategic linking data/insights from the brand and customer

RESPONSIBILITIES

As our Customer Marketing Manager, you are responsible for liaising with our commercial teams and driving launch excellence as well as supporting our base business with a focus on our key retailers.

Your main focus:

• Lead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
• Lead overall channel and retailer strategies for the brand
• Have in depth understanding of account needs and driving solutions and opportunities to drive growth
• Understand account promotional strategies and align programs to national brand strategy
• Lead display creative briefs working with Display & Creative teams to develop account specific programs
• Manage timing and execution of shopper marketing programs
• Track and improve innovation and promotional activity of accounts
• Manage go to market calendars, schedules and 360 marketing campaign plans for major launches

QUALIFICATIONS

We'd love to see candidates who have:

Essential:

• 5+ years of related trade / marketing experience
• Undergraduate degree required. MBA a plus
• Strong communication and presentation skills
• Proficient in Excel and PowerPoint
• Consumer Package Goods experience required
• Must be autonomous, decisive, and a strategic thinker
• Beauty experience preferred

OUR BENEFITS

As our Trade Marketing Manager, this is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• Base Salary Range: $95,000-$130,000
• Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements.

RECRUITMENT PROCESS

1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

Country/Region: US

City: New York