Role Summary:

The Customer Marketing Manager directs and translates brand strategies into best in class execution, driving maximum sales results, market share, and financial return across all Customer segments in North America. This position creates synergies and uncovers new sales opportunities by connecting brand/category strategy owners with Customer opportunities across channels, owns annual customer activity planning and key customer/sales team milestones.

The Customer Marketing Manager is a key cross functional partner across CDO (Field Team, NDSO, Distribution, Direct and Trade), Marketing, Scientific Affairs/Education, Finance and Supply chain and leverages FEED principles as the primary ways of working.

This is a New York-based role and the selected candidate will be expected to work from our Park Avenue HQ 4x/week (Monday - Thursday). Work visa sponsorship is not available for this position. Accordingly, all applicants must be currently authorized to work in the U.S. on a full-time basis and must not require the Company's sponsorship to continue to work legally in the United States.

Responsibilities:

Tracks product changes/improvements, anticipates customer needs and impact, and works cross functionally to develop communication/share information to ensure all changes are implemented without commercial disruptions.

Identifies and champions Customer opportunities and translates them into assets (marketing materials, sales stories etc.) working jointly with the Marketing Team and Field/NDSO Leadership

Tracks distribution of COP Power SKUs and works with Field and NDSO team to identify assets to leverage distribution opportunities.

Owns promotional strategy and promo grid, with the support of category/brand owners and CDO and Schein Team. Ensure sufficient inventory levels working with the Supply chain team. Assesses promotional effectiveness, ROI and adjusts promo strategy based on learnings.

Leads development of long lead, joint, "win-win" business plans (baseline and promotions) covering sales, volume, and profitability, and incorporating customers' objectives and strategy.

Develops Quarterly Sales toolbox for the Field/NDSO, consolidating key tools (digital and non-digital) to activate Quarterly priorities.

Owns annual customer activity planning - engages with the key stakeholders to define and adhere to key timing milestones, consolidates GTM materials and ensure easy availability for the CD Team, works as a liaison between teams to ensure all core info & decks are provided on time.

Prepares internal communication (e.g. COP Digest) to ensure the team is up to date with all critical information

Collect information on the external environment (e.g. competitor promotions, pricing, innovation, new channel opportunities etc.)

Acts as a CDO pricing champion to support the Marketing team - provides data and customer insights related to pricing.

Financial & Budget Management (beyond promotions): Managing the overall Customer Marketing budget, forecasting expenses, and reconciling actual spend against plan.

Customer Relationship Management (CRM) Strategy: Defining the strategy for using CRM data and technology to segment customers and personalize marketing communications.

Digital/Omnichannel Customer Experience: Owns the overarching strategy for the customer journey across all channels (online, in-store, sales field, etc.).

Additional Qualifications/Responsibilities

Required Qualifications:

Bachelor's Degree

4+ years of experience in sales roles or adjacent experiences

Microsoft Office or Google Suite proficiency (i.e, Sheets, Slides, Docs)

Preferred Qualifications:

Strong skills in relationship building, effective execution, planning & priority setting, and teamwork & collaboration

Strong skills in team-building, coaching, communication, timely follow-up and issue resolution

Excellent interpersonal skills and the ability to influence others

Strong demonstration of a consumer and customer-focused mindset

Compensation and Benefits
Salary Range $109,600.00 - $155,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.