About the RoleThe North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments.
This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes.
The focus is on building a scalable customer growth engine-connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes.
Key Responsibilities:- Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
- Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
- Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
- Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
- Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.
What we're looking for:- 4-7 years of B2B SaaS marketing experience (preferred).
- Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
- Strong project management and campaign execution skills.
- Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
- Strong understanding of pipeline generation, campaign performance and marketing ROI.
- Comfortable working across Enterprise, Mid-Market and SMB segments.
- Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
- HubSpot and Salesforce experience preferred.
- Strong written and verbal communication skills.
- Bachelor's degree in Marketing, Business or related field preferred.
Our Benefits:We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.
- 🍼 Extended Parental Leave
- ♥🩹 Robust Health Coverage
- Accelerated Learning Paths
- 🧘♂Team Wellness Initiatives
- 🌎 Employee Resource Groups
#LI-Remote / #LI-Hybrid
Department Marketing Locations Toronto, ON, Canada Remote status Hybrid Yearly salary CAD80,000 - CAD90,000
