Are you passionate about shaping the ultimate user experience? As our CX Engagement Manager, you will be the chief architect of how users interact with the Workiva at scale. In this high-impact role, you won't just map touch points, you will actively design and launch the digital programs, email campaigns, and in-app experiences that turn users into Workiva Champions. If you are a data-driven strategist who thrives at the intersection of marketing, product, and customer experience, this role offers the autonomy to innovate and directly drive customer value realization globally.
What You'll Do- Campaign Design: Create usage-driven email and in-app campaigns to increase feature awareness and platform adoption
- Journey Mapping: Develop and maintain comprehensive customer journey maps to optimize key touchpoints
- Data Analysis: Analyze product usage and campaign engagement metrics to deliver targeted, relevant user communications
- Cross-Functional Collaboration: Partner with Customer Success, Product, and Marketing to build user-centric workflows and advocate for product adoption
- Performance Tracking: Establish and monitor KPIs to measure the success of digital programs and engagement initiatives
- Continuous Innovation: Stay aligned with industry trends and technology to continuously iterate and improve digital programs
What You'll NeedMinimum Qualifications
- 6+ years of experience in Customer Experience or Customer Marketing, OR equivalent professional experience
- Bachelor's degree in Business, Communication, Marketing, or a related field (or equivalent practical experience)
Preferred Qualifications
- Experience with Gainsight, Salesforce, Zendesk, WalkMe, and Workday preferred
- Data-driven and outcome oriented, with strong analytical skills and the ability to interpret data to generate actionable insights
- Proven experience in customer journey mapping and scaled (1:many) digital engagement
- Strong analytical skills with the ability to translate data into actionable insights
- Proficiency with digital engagement tools and platforms; SaaS industry experience is highly valued
- Strong communication, collaboration, and stakeholder relationship-building skills
Travel Requirements & Working Conditions- Ability to travel up to 25%
- Reliable internet access for any period of time working remotely, as we embrace flexible work arrangements
How You'll Be Rewarded• Salary range in the US: $93,000.00 - $149,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
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