About the Role

We are seeking a results-driven Customer Campaign Manager to join our B2B Growth Marketing team. This role is focused on strategizing, executing, and optimizing global campaigns to drive customer expansion within a specific industry vertical. You’ll play a key role in generating high-quality leads, accelerating pipeline, and delivering measurable impact across the buyer’s journey.

As the lead contributor within the growth marketing function, you'll collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to execute campaigns that resonate with target personas and move prospects through the buyer’s journey.

Key Responsibilities

• Plan, execute, and optimize full-funnel campaigns targeting existing customers across priority Natural Resources customer verticals, geographies, and channels.
• Collaborate with the Sr. Marketing Manager Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
• Work with product marketing and content marketing to develop tailored messaging, and solution sets.
• Ownership of existing customer campaign management that drives channel performance improvements and journey management
• Own the execution of integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
• Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel.
• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
• Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross-functional, global, or matrixed environments is a plus.

Preferred Qualifications

• Experience in audience-focused B2B campaigns within the commodities space (e.g.: Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS)
• Knowledge of funnel metrics and pipeline acceleration tactics
• Bachelor’s degree in Marketing, Business, Communications, or related field

What Success Looks Like

• Consistent delivery of high-quality, sales-ready leads and pipeline
• Strong campaign performance across paid and owned channels
• Alignment and collaboration with sales and SDR teams
• Continuous improvement in lead-to-opportunity conversion and campaign ROI