Customer Advocacy and Engagement Manager

Absorb Software

$80K — $110K *
US-AnywhereRemote in Canada
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-8 years in customer marketing, community, advocacy, or engagement roles in B2B SaaS
  • Proven track record of building and scaling customer programs or communities
  • Experience with customer advocacy initiatives, including review programs and testimonials
  • Strong program management skills with a collaborative approach across departments
  • Data-driven mindset with performance measurement capabilities
  • Excellent communication and relationship-building skills

Responsibilities

  • Design and scale customer engagement programs like community initiatives and events
  • Grow and activate the customer community to increase participation
  • Build and manage advocacy programs for review generation and testimonials
  • Identify engaged customers and nurture them into advocates
  • Partner with Customer Success and Implementation for advocacy alignment
  • Collaborate with Lifecycle Marketing to promote participation in programs
  • Track and optimize engagement and advocacy metrics

Benefits

  • Fully remote-first work with flexible arrangements
  • Comprehensive health and wellness benefits including medical, dental, and retirement plans
  • New hire equipment allowance and monthly flexibility allowance
  • Opportunities for career growth and internal mobility
  • Employee-driven diversity, equity, and inclusion programs
Full Job Description
We're looking for an Customer Advocacy and Engagement Manager to build and scale programs that deepen customer engagement and generate authentic customer voice.

In this role, you will create meaningful experiences through community, events, and recognition programs that drive participation and turn engaged customers into advocates. You'll also own scalable advocacy initiatives, including review generation and testimonial programs, helping amplify the voice of our customers in the market.

This is a highly cross-functional role that partners closely with Customer Success, Marketing, and Enablement to connect engagement with adoption, retention, and growth.

What you'll do:
  • Design and scale customer engagement programs, including community initiatives, webinars, events, and recognition programs
  • Grow and activate our customer community, increasing participation and peer-to-peer engagement
  • Build and manage scalable advocacy programs, including review generation (e.g., G2), testimonials, and customer stories
  • Identify and nurture engaged customers into advocates and contributors
  • Partner with Customer Success and Implementation teams to align advocacy efforts and ensure a seamless customer experience
  • Collaborate with Lifecycle Marketing to promote programs and increase participation
  • Track and optimize performance based on engagement, participation, and advocacy metrics


What Success Looks like:
  • Increased customer participation in community and programs
  • A thriving, engaged customer community
  • Consistent generation of customer reviews and advocacy
  • Strong pipeline of engaged customers ready to participate in case studies and other advocacy initiatives


What you'll bring:
  • 4-8 years of experience in customer marketing, community, advocacy, or engagement roles in B2B SaaS
  • Proven ability to build and scale customer programs or communities
  • Experience driving customer advocacy initiatives, including review programs or testimonials
  • Strong program management and cross-functional collaboration skills
  • Data-driven mindset with the ability to measure and improve performance
  • Excellent communication and relationship-building skills


Are you ready to become an Absorber?

What we offer:
  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs

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