CRM Systems Administrator

GPS Insight

$70K — $95K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience with Salesforce and/or HubSpot in a B2B SaaS environment
  • Strong Salesforce skills including reporting, dashboards, and user management
  • Experience with HubSpot marketing automation features and processes
  • Managed Salesforce-HubSpot integration including sync and field mapping
  • Proficient with Excel/Google Sheets, particularly with pivot tables and formulas

Responsibilities

  • Support ongoing Salesforce configuration and improvements
  • Build reports and dashboards for sales leadership visibility
  • Manage user roles, permissions, and security settings in Salesforce
  • Administer HubSpot workflows and campaign execution
  • Oversee the Salesforce-HubSpot integration and resolve sync issues
  • Collaborate with sales, marketing, and customer success to enhance system usability

Benefits

  • 401(k) matching
  • Full health benefits (health, vision, dental)
  • Employee assistance program
  • Flexible spending account
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
Full Job Description
What We Need

We're looking for a Salesforce & HubSpot Systems Administrator to own and optimize the core platforms that power our go-to-market engine. Salesforce is our CRM and the single source of truth for our sales organization; HubSpot is our marketing automation platform driving demand generation, lead nurturing, and campaign execution. In this role, you'll manage both systems end-to-end-ensuring clean data, reliable integrations, strong reporting, and smooth day-to-day operations across sales, marketing, and customer success. This role is ideal for someone who is detail-oriented, process-driven, and has a solid foundation administering both Salesforce and HubSpot. You should be confident working independently, comfortable making recommendations to leadership, and motivated by the challenge of continuously improving how our systems support a high-performing revenue team. This role will be based out of our Scottsdale, AZ office.

What You'll Do

Salesforce CRM Administration
  • Support continuous improvement of Salesforce configuration including custom objects, fields, page layouts, record types, and validation rules
  • Build and maintain reports, dashboards, and list views that give sales leadership clear visibility into pipeline and performance
  • Manage user setup, roles, profiles, permission sets, and security settings
  • Drive data hygiene initiatives including deduplication, normalization, and enrichment
  • Support Salesforce questions, troubleshooting issues and training end users on best practices
  • Build and manage automation using Flow Builder, workflow rules, and process builder to streamline sales operations

HubSpot Marketing Automation
  • Own HubSpot marketing automation configuration including properties, lifecycle stages, lead scoring models, and campaign workflows
  • Build and optimize email templates, nurture sequences, marketing workflows, and automated campaign triggers
  • Partner with the marketing team on list building, audience segmentation, and campaign execution
  • Own the HubSpot-to-Salesforce sync, ensuring marketing leads flow cleanly into the CRM with accurate lifecycle and attribution data
  • Build and manage HubSpot reports and dashboards that give marketing and revenue leadership visibility into campaign performance, lead flow, and funnel conversion
  • Manage user access, team permissions, and portal settings across the HubSpot environment

Integrations & Data Management
  • Own the end-to-end health of the Salesforce-HubSpot integration, proactively monitoring sync errors, resolving data conflicts, and optimizing field mappings
  • Support integrations with other tools in the GTM stack (e.g., Outreach, ZoomInfo, LeanData, or similar)
  • Establish and enforce data governance practices-field mapping documentation, naming conventions, and process standards
  • Lead data imports, exports, and migrations as business needs evolve
  • Identify and implement opportunities to streamline processes through automation and better system configuration

Cross-Functional Support
  • Partner with Sales, Marketing, and Customer Success to understand their workflows and translate needs into system improvements
  • Drive ad hoc reporting, analysis, and process improvement projects for the RevOps team
  • Stay current on Salesforce and HubSpot releases, features, and best practices
  • Evaluate and roll out AI-powered tools and automations that improve team productivity

Requirements
  • 3-5 years of hands-on experience administering Salesforce and/or HubSpot in a B2B SaaS environment
  • Strong Salesforce expertise including reporting, dashboards, user management, and declarative automation (Flow Builder, workflow rules, approval processes)
  • Demonstrated experience with HubSpot marketing automation, including workflows, sequences, lead scoring, and campaign reporting
  • Proven experience managing a Salesforce-HubSpot integration, including sync configuration, troubleshooting, and field mapping
  • Strong Excel/Google Sheets skills (pivot tables, lookups, formulas; data modeling experience is a plus)

Skills & Competencies:
  • Detail-oriented and organized-you care about clean data and consistent processes
  • Highly process-oriented mindset with a track record of documenting, standardizing, and improving operational workflows
  • Strong analytical skills with the ability to translate data into clear, actionable insights
  • Excellent communication and interpersonal skills-comfortable working with stakeholders across departments
  • Adaptable and comfortable with shifting priorities in a fast-paced, high-growth environment
  • Proactive problem-solver who takes ownership-you see something broken and fix it without being asked
  • Genuinely curious about technology, AI, and automation-excited to evaluate and implement new tools that make the team more efficient

Preferred (Not Required)
  • Salesforce Administrator certification
  • HubSpot certifications (Marketing Software, Inbound Marketing, or Marketing Hub)
  • Experience with integration platforms (e.g., Workato, Zapier, or native connectors)
  • Familiarity with additional GTM tools such as Outreach, ZoomInfo, LeanData, or similar
  • Interest in or exposure to AI-powered sales and marketing tools

What We Offer
  • Fast paced and rapidly growing environment
  • Chance to deliver mission critical data that drives the operations of our economy
  • Opportunity for professional growth and development
  • Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
  • There's more as well! Speak with us to find out all details!

Benefits
  • 401(k) matching
  • Full Health Benefits (Health, Vision, Dental)
  • Employee assistance program
  • Flexible spending account
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement

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