What You'll DoThe CRM Product Specialist is a quota-carrying, new-business hunter responsible for driving net new logo acquisition across DP360's Commercial Truck, Marine, Equipment and Recreational vertical markets. This is a full-cycle sales role; from prospecting and pipeline generation through discovery, demonstration, negotiation and close - selling DP360's operational software suite including CRM and Conversational AI solutions to dealership groups and operators.
Working in concert with SDR support, channel and referral partnerships and self-sourced outbound activity, the Product Specialist owns revenue growth in their assigned territory. This is a high-impact, individual contributor role modeled after best-in-class SaaS acquisition motions seen at large enterprise SaaS companies - structured for reps who thrive in complex, consultative sales environments and are energized by building new customer relationships.
Pipeline Generation & Prospecting- Execute a balanced prospecting motion across self-sourced outbound, SDR qualified inbound, and channel/referral-sourced leads.
- Build and maintain a minimum 3x pipeline coverage ratio against quota at all times.
- Develop territory and account-level prospecting plans targeting Commercial (powersports, RV, marine, construction equipment) and Recreational verticals.
- Leverage referral networks within the broader Trader Interactive ecosystem to identify cross-sell and co-sell opportunities.
- Partner closely with SDR team to refine messaging, qualify inbound interest and convert MQLs to SQLs efficiently.
Sales Execution & Deal Management- Own the full sales cycle from initial discovery call through signed contract, typically 60-120 days depending on deal complexity.
- Conduct compelling discovery sessions to understand dealership workflow, technology gaps and performance objectives.
- Deliver tailored product demonstrations of DP360 CRM and Conversational AI tools to dealership operators, GMs, and ownership groups.
- Build multi-threaded relationships with economic buyers, champions and end users within prospect accounts.
- Develop and deliver ROI-based business cases and proposals aligned to each prospect's operational metrics and KPIs.
- Manage deal progression in CRM with accurate forecasting, stage discipline and pipeline hygiene at all times.
Channel & Partner Collaboration- Develop and nurture relationships with referral partners, OEM contacts and adjacent Trader Interactive business units to drive inbound deal flow.
- Coordinate with channel partners on joint pipeline reviews, co-selling motions and shared account strategies.
- Act as a DP360 brand ambassador at industry events, dealer associations and trade shows within target verticals.
Cross-Functional Alignment- Collaborate with the CRM Performance Manager (Customer Success) to ensure smooth post-sale handoff and maximize early customer engagement.
- Feed competitive intelligence, objection patterns and prospect feedback to Product, Marketing, Marketplace Sales and Leadership teams on a structured basis.
- Support go-to-market initiatives including beta launches, product releases and vertical-specific marketing campaigns.
- Partner with Marketing to refine ICP targeting, messaging and campaign effectiveness based on field insights.
What We're Looking For- 3-5+ years of quota-carrying SaaS sales experience in a full-cycle Account Executive or equivalent role.
- Demonstrated track record of consistent quota attainment at or above 100%.
- Experience selling operational or vertical SaaS solutions to SMB and mid-market customers ($15K-$75K ACV).
- Strong command of consultative selling methodologies (Challenger or equivalent).
- Proven ability to self-source pipeline through outbound prospecting in addition to working inbound and partner-referred leads.
- Excellent discovery, presentation, and negotiation skills with comfort presenting to C-suite and ownership-level buyers.
- Data-literate and CRM-disciplined - experience maintaining accurate pipeline in Salesforce, HubSpot or equivalent.
Bonus Points:- Experience selling into automotive, powersports, RV, marine, or equipment dealership verticals.
- Familiarity with CRM platforms, dealership management systems (DMS), or Conversational AI/messaging products.
- Background selling within a SaaS portfolio (e.g., Coupa, Anaplan, DealerSocket, VinSolutions, vAuto).
- Experience working in a channel-assisted or partner co-sell sales environment.
- Comfort with product-led growth motions and shorter, transactional deal cycles alongside complex enterprise sales.
So come and join our team - because every role is a big role in our plans to go big.
Department DP360CRM Locations Remote North America
