• Location & Working Model: Toronto-based with collaborative, cross-functional teams
• Key Role Feature: Full ownership of CRM campaign strategy and promotional calendar for Sports Interaction Casino
• Salary: CAD $85,000 - $105,000 Location: Toronto, Canada

Job Description

This opportunity has arisen as part of continued investment in CRM excellence and campaign sophistication. As we strengthen our customer engagement strategy, we are looking for a CRM Manager to drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This is a replacement position for an existing member of the team.

The CRM Manager will play a pivotal role in shaping how we engage, retain, and reactivate players through targeted, insight-driven campaigns. The role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.

• Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs
• Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy
• Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance
• Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels
• Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation
• Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives

Qualifications

• 3+ years' CRM experience within iGaming or gambling (sports betting or casino)
• Expertise in segmentation, campaign design, and promotional mechanics
• Advanced analytical capability, including use of AI or data-led tools to inform decisions
• Experience working with CRM platforms such as Optimove or equivalent systems
• Ability to collaborate across Product, Creative, and Operational teams

Preferred:

• Personal knowledge in online casino would be beneficial
• Familiarity with responsible gaming practices and regulatory compliance requirements
• Knowledge of Canadian French in addition to English

Additional Information

The CRM Manager role offers a unique opportunity to shape the future of CRM within a globally recognised brand while working at the forefront of data-driven and AI-enhanced marketing strategies.