Full Job Description
We are seeking an experienced Title Creator Marketing Manager to lead the strategy and planning for creator marketing initiatives across various film and series titles at Amazon MGM Studios. The role will lead and execute comprehensive creator-focused title marketing strategies across Amazon MGM Studios, fostering creator partnerships that enhance title visibility and engagement while maintaining alignment with overall business objectives both US and globally. This position will play a crucial role in developing data-driven insights to drive creator growth, brand awareness and excitement for Amazon MGM Studios and Prime Video.
Key job responsibilities
Content Strategy & Management:
- Develop and implement strategic frameworks for creator content collaboration across titles
- Oversee creator content curation for titles
- Collaborate with brand leads to seamlessly integrate title elements into creator content, when and where necessary, creating a cohesive Amazon MGM Studios and Prime Video creator strategy
- Support the paid boosting creator content strategy
- Build strong relationships and become a critical partner to the internal Prime Video series, film, and brand leads
- Partner with marketing teams to influence differentiated marketing plans that optimize influencer skills
- Develop KPIs and insights both internally and with external partners to benchmark expectations and goals
Creator Relationship Management:
- Manage relationships with contracted creators who will be our title champions
- Align creator partnerships with broader brand initiatives
- Serve as primary liaison between creators and internal title teams
Strategic Title Planning & Integration:
- Lead creator strategy development for assigned titles in film and/or series
- Create and execute creator activation strategies around key title campaigns
- Connect dots and strategies between global creator leads for respective titles
- Represent creator marketing interests in broader title strategy discussions
Global Collaboration:
- Partner with international teams to ensure consistent creator title marketing strategy
- Facilitate cross-regional creator opportunities
- Align global creator initiatives with local market needs
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- 4+ years experience in film/series marketing and creator strategy
- Experience with influencer/creator management in marketing campaigns
- Understanding of the media and entertainment industry
- Understanding of social media and creator ecosystems
- Experience using data, metrics and digital marketing tools to inform strategy
- Experience leading strategy and execution
- Experience building relationships and communicating effectively with stakeholders
- Experience in developing repeatable creator formats on social
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience in global title marketing management
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
