We're Looking For A: Creative Video Strategist
Location: Hybrid (Burbank/North Hollywood, CA)
The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth. This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels.
What You'll Be Doing:- Write and direct video ads with the goal of selling products using a data-driven, test-and-learn approach.
- Come up with fresh and innovative concepts/angles for ads and write scripts.
- Direct actors and/or celebrity brand partners to elicit authentic and persuasive performances; Formulate and ask interview questions that elicit the most compelling soundbites.
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Provide on-set leadership in collaboration with Production Supervisor, production team, and camera crew.
- Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
- Analyze performance data, and use data to create incremental video optimizations that scale.
- Leverage AI tools (e.g., for ideation, scripting, editing support, and performance analysis) to accelerate creative production, generate new ad concepts, and enhance testing velocity; stay current with emerging AI capabilities and incorporate them into the creative workflow.
Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):- 3-5+ years of experience in creative strategy, performance marketing, or direct response advertising
- Experience writing and directing in fast-paced, digital-first environments (UGC, branded content, social, or creator economy ideal)
- Exceptional concepting and storytelling skills
- Mastery of on-set creative leadership and understanding of how to successfully direct celebrity partners and actors
- Ability to formulate strategies on how to market petcare products in fresh, creative and different ways.
- Understanding of direct response marketing.
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment.
- Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews
- Bachelor's Degree or Equivalent Experience, preferably in Marketing, Human Studies, or a related field.
- Experience applying AI tools to paid social ad creative (e.g., for concepting, scripting, or iteration) is a strong plus.
What We Need From You (Must Submit All Three): - Resume
- Cover Letter
- Portfolio
Golden Perks & Benefits:- Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.
- Potential for quarterly KPI bonuses.
The base salary range is $75,000-$100,000, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
