PopSockets is a global leader in phone accessories, known for combining functional design with expressive style. As we continue to scale our e-commerce engine, we9re doubling down on what drives growth: high-performing creative.
We operate on a simple formula:
Visitors x Conversion Rate x Average Order ValueThis role directly impacts the first two levers-bringing in qualified traffic and converting it through performance-driven creative.
We9re hiring a
Creative Strategist to own and scale the creative engine behind our paid media.
This is not a design role. This is the
performance side of creative.
You9ll turn data into direction-deciding what gets tested, what gets cut, and what gets scaled. You9ll operate like a scientist in a space typically driven by intuition, building systems that consistently produce winning ads across Meta, TikTok, and emerging platforms.
If you think in
hook rate, CTR, and ROAS-not aesthetics, you9ll fit right in.
What You9ll Do- Ship 80+ new ad concepts per month, structured across a hook x angle x format testing matrix
- Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
- Run weekly winner/loser post-mortems and maintain a living creative insights library
- Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
- Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
- Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
- Brief editors and creators for fast, high-quality execution (1-2 rounds max)
- Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
- Report weekly on creative performance, insights, and testing roadmap
- Use AI tools to accelerate concepting, analysis, and workflow efficiency
- Support forecasting and financial planning through creative performance insights
What Success Looks Like- A consistent pipeline of winning creatives that scale profitably
- Clear systems for testing, iteration, and creative decision-making
- Strong alignment between creative output and media spend
- Tangible contribution toward doubling the business within 3 years
Required Qualifications- 4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
- Proven ownership of ad creative for real accounts (portfolio required-concepts you ideated)
- Deep fluency in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
- Experience writing high-quality briefs for UGC creators and editors
- Comfortable pulling and analyzing performance data independently
- Familiar with Spark Ads and content whitelisting workflows
- Excellent written communication (briefs, post-mortems, insights)
- Highly collaborative, with the ability to influence cross-functional teams
- Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)
Preferred Qualifications- Experience at a scaled DTC brand with mature paid media programs
- TikTok Shop creative experience
- Exposure to platforms like AppLovin, YouTube, Snapchat, or Pinterest
- Experience with creative analytics tools (e.g., Motion, Atria)
- Background in media buying before transitioning into creative strategy
- Comfort with rapid experimentation and high creative volume environments
Who You AreYou9re not just creative-you9re
methodical.
You:
- Obsess over the first 3 seconds of every ad
- Believe volume + signal beats polish
- Have a repeatable framework for generating and testing ideas
- Can ship fast without sacrificing clarity or direction
- Thrive in ambiguity and move without waiting for perfect information
- Use data before writing briefs-not after
You understand that creative is the
primary driver of performance, and you operate accordingly.
Why Join PopSockets?- Direct impact on a globally recognized brand9s growth trajectory
- Ownership over a high-volume, high-impact creative function
- Work alongside a performance-driven, fast-moving e-commerce team
- Opportunity to build systems that scale-and define how creative drives revenue
$85,000 - $100,000 a year
10% annual bonus potential
