Job Summary/Description:

The Creative Services Director leads the WNEM-TV and Great Lakes Sports Entertainment Network's brand identity, promotional strategy, marketing campaigns, and creative production across on-air, digital, and social platforms. This role oversees the creative services and promotion team, collaborating closely with News, Sales, Engineering, and Digital departments to grow audience engagement, expand brand reach, and drive revenue.
• Brand Champion: Drive the master brand strategy for WNEM TV5, Focus on 5 lifestyle show, and GLSEN across all platforms.
• Multi-Platform Playground: Oversee the creation of head-turning campaigns for on-air, digital, streaming, and social media.
• Community & Partnerships: Collaborate with local community partners to keep WNEM TV5 at the heart of Mid-Michigan.
• Chief Strategist: This is where you finally get to try stuff and stretch your creative muscles-without being told what to make and when.

Duties/Responsibilities include, but are not limited to:
• Create, lead, and implement the brand marketing for WNEM TV5 and GLSEN
• Provide inspiration and strategic direction to grow the skill set of our creative team
• Manage production of compelling image, sweeps, and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Produce and post targeted social media marketing
• Collaborate, manage, and execute dynamic outside media advertising efforts
• Supervise promotional on-air inventory for daily logs and manage digital ad inventory
• Manage television promotional inventory on all platforms
• Develop and monitor annual department budget and expenses

Qualifications/Requirements:
• 5+ years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Works well with other station managers and personnel to achieve
• College degree preferred or equivalent work experience
• Must have a valid driver's license with a good driving record

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now" and upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WNEM-TV/Gray Media is a drug-free company