Creative Marketing Director

MM Coaching Limited

$60K — $120K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in creative direction for high-ticket coaching or service-based businesses
  • Proven experience managing $1M+ sales funnels
  • Skilled at leading creative teams and managing quality assurance processes
  • Strong copywriting skills to elevate team-generated copy
  • Analytical mindset with focus on performance metrics and continual testing

Responsibilities

  • Lead monthly creative strategies based on data insights for diverse content platforms
  • Oversee creative output for ads, landing pages, emails, and video scripts, ensuring brand consistency
  • Build and manage a creative team of designers, editors, and copywriters
  • Refine and uphold brand messaging and tone for the Marriage Reset brand
  • Collaborate with growth and media teams to optimize creative based on performance data

Benefits

  • Work from anywhere with a fully remote position
  • Full ownership of creative strategy with team support
  • Opportunity for performance-based bonuses for exceptional contributions
Full Job Description
What We're Looking For:

We are looking for an experienced Creative Director who will co-lead the company's vision and brand strategy alongside our Co-Founder. You will own creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement.

You'll work directly with the Co-Founder, collaborating with Growth and Media to support creative testing and iteration, while directing creative production (designers, video editors, and copywriters) to execute at a high standard.
What's In It For You:

You'll be the co-architect of our brand's voice and growth. Through strategy, you'll transform data insights into compelling creative and copy across all platforms, driving real, measurable results.
  1. Own and evolve a brand voice that impacts thousands of clients.
  2. Turn data into strategic plans where your creative decisions directly fuel growth.
  3. Work alongside a driven team that values innovation, giving you the freedom to test, iterate, and see your work pay off.
Core Responsibilities:
  • Lead and develop monthly creative strategies from data insights, including hooks, angles, and campaigns for organic and paid content.
  • Oversee and direct all creative output across paid ads, landing pages, email sequences, and video scripts, ensuring consistency and quality.
  • Build, manage, and elevate the creative team including designers, video editors, and copywriters.
  • Own and refine the Marriage Reset brand, signing off on all messaging and copy before it goes to market.
  • Collaborate with media buying and growth teams to test, iterate, and optimize creative based on performance data.

Requirements
  • 7 or more years of experience in creative direction within high-ticket coaching or service-based businesses.
  • Proven track record overseeing $1M+ funnels with a strong understanding of voice-of-customer research.
  • Demonstrated ability to lead creative teams, manage QA processes, and own final approvals.
  • Strong copywriting literacy with the ability to brief, review, and elevate copy produced by your team.
  • An analytical mindset with a genuine obsession for testing, performance metrics, and continuous improvement.

Benefits
  • Salary range: $5,000-$10,000 per month
  • Work from Anywhere: Enjoy the freedom of a fully remote position, giving you the flexibility to work from wherever you feel most productive.
  • Creative Ownership: Take full ownership of creative strategy while working alongside a team that actively supports your ideas and invests in your success.
  • Performance-Based Rewards: Exceptional performance and meaningful contributions beyond the core expectations of the role may be recognized through discretionary performance-based bonuses.

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