Creative Director / Story Crafter

Sauna

$120K — $150K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in video production and motion design
  • Proven experience in storytelling through visuals
  • Strong skills in HTML/CSS and coding, alongside traditional tools
  • Familiarity with AI creative tools and building creative workflows
  • Ability to work independently and take projects from concept to publication

Responsibilities

  • Own and craft the narrative of Sauna for the world
  • Visual storytelling through motion and video
  • Conceptualize, shoot, and edit engaging video content
  • Set the visual direction for social media platforms like Instagram
  • Develop efficient creative pipelines to produce content rapidly

Benefits

  • In-person work environment in the Bay Area
  • Flexible visa sponsorship for exceptional candidates
  • Opportunity to shape brand narrative and creative direction
  • Collaborative atmosphere focused on storytelling and creativity
  • Access to advanced creative tools and technology
Full Job Description
Please read first
  • This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.
  • You must be based in the Bay Area or willing to relocate before starting.
  • We require US work authorisation, but are open to O-1 or J-1 visa sponsorship for exceptional candidates.

We're looking for a story crafter. Not a video editor, not a social manager, not a brand cop. Someone who owns the narrative of what Sauna is in the world: pulls it out of the founder's head, adds their own taste, and pushes it out until people feel it. You tell that story beautifully with visuals: motion, film, and the whole creative surface.
What you'll own
  • The narrative of Sauna, in the world - extract the story from the founder + product, sharpen it with your own POV, make it land everywhere.
  • The story, told in visuals - find the human reason anyone should care, then make it move people. The heart of the role.
  • Motion + video, end to end - concept, shoot, motion design, edit, publish. Hands-on in the timeline.
  • Instagram + our social presence - set the visual/editorial direction and keep it coherent.
  • Creative pipelines that output at volume - build repeatable systems (Sauna itself, Claude Code, AI tooling) so we ship a lot, fast. Volume with taste.
Who thrives here
  • Crafts stories that move people; can point to work that traveled and say why it worked.
  • Real motion-design chops - and in the AI era that now includes HTML/CSS/code, not just After Effects/C4D/Blender.
  • Could be the creator, not just the director (Johnny Harris style), or cast + direct one. Either way knows what makes that video work.
  • Has built with Claude Code (or similar) + AI creative tooling - wired up their own pipelines, not just prompted once.
  • Takes an idea from zero to published without being managed there.

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