Tyson Foods

Creative Director - Marketing

Tyson Foods$110K — $130K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field required; MBA preferred.
  • 10+ years of experience in marketing or agency roles in Food, Consumer Brand, or CPG industry.
  • Strong portfolio showcasing conceptual and craft work.
  • Proven leadership experience managing a marketing team.
  • Track record in agency management, including budget oversight.

Responsibilities

  • Define and champion a unified creative vision for the brand portfolio.
  • Ensure all visual output aligns with brand standards and values.
  • Translate strategic briefs into creative concepts and campaigns across multiple channels.
  • Serve as final gatekeeper for major campaigns ensuring quality and brand consistency.
  • Present creative concepts to senior leadership and cross-functional teams.
  • Build relationships with external agencies and manage vendor deliverables.
  • Stay updated with creative and cultural trends to innovate within a legacy portfolio.

Benefits

  • Relocation assistance offered.
  • Opportunities for career growth within a multi-brand environment.
Full Job Description
Job Details:

Summary

This role owns creative excellence across the brand portfolio - Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why, the Creative Director defines how the brand looks, sounds, and feels across every consumer touchpoint. This is a hands-on creative leadership role: setting the creative vision, raising the craft bar and ensuring campaigns are as distinctive and effective as they are on-strategy.

Key Responsibilities:

  • Creative Vision & Standards: Define and champion a unified creative vision across the portfolio; set the bar for craft, originality, and brand distinctiveness in every execution.
  • Brand Stewardship: Ensure all visual output is consistent with brand standards, voice, and values across every touchpoint.
  • Brief-to-Execution Partnership: Partner with Brand Strategy leads to translate strategic briefs into compelling creative concepts, campaigns, and content across channels (digital, email, web, social, shopper, video).
  • Creative Review & Approval: Serve as final creative gatekeeper for major campaigns and launches, ensuring consistency with brand guidelines and creative quality standards.
  • Stakeholder Partnership: Present creative concepts and work-in-progress to senior leadership and cross-functional partners. Translate business objectives into compelling creative briefs.
  • Vendor Management: Build and maintain relationships with external agencies, production houses, and freelancers. Negotiate contracts and manage deliverables.
  • Cross-Functional Collaboration: Work closely with brand strategy, digital, shopper marketing, social and legal/regulatory teams to ensure creative is strategically sound, channel-optimized, and compliant.
  • Innovation & Trend Awareness: Stay ahead of creative, cultural, and platform trends (social formats, AI-assisted production, etc.) and bring fresh thinking to a legacy portfolio.
  • Budget Management: Manage production budgets with an eye toward efficiency without compromising quality.
  • Process & Efficiency: Establish scalable creative workflows and review processes that let the team move quickly without sacrificing quality, especially across a multi-brand portfolio.


Qualifications

Education:
  • Bachelor's Degree in Marketing, Business, or a related field is required. An MBA is preferred.


Experience:
  • 10+ years of experience in marketing or agency roles within the Food, Consumer Brand, or Consumer Packaged Goods (CPG) industry
  • Portfolio review demonstrating strong conceptual and craft work highly preferred.


Leadership:
  • Proven experience in leading and managing a marketing team.
  • Strong track record partnering with brand/strategy leads to bring positioning to life creatively
  • Agency management experience, including budget oversight and vendor evaluation


Addtional Skills:
  • Portfolio spanning multiple channels (packaging, digital/social, video, shopper/in-store)
  • A sharp creative eye paired with a strategic mindset -- you know why the work needs to land, not just how it looks
  • Exceptional project management skills with the ability to juggle multiple projects and priorities
  • Comfortable presenting to and influencing senior leadership


Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ

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