This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
As the Creative Director, you will own and oversee all aspects of Goodwin's global creative function. You'll develop a deep understanding of the firm's brand, and work to elevate and evolve it on a consistent, ongoing basis. You'll build and lead a best-in-class team to deliver compelling, differentiated, and high-impact creative solutions that elevate Goodwin's brand and support its strategic priorities.
What You Will Do:Creative and Brand Strategy
- Define and lead the firm's global creative vision, ensuring alignment with brand and marketing strategy and business objectives
- Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels
- Translate marketing goals into clear, compelling, and novel creative solutions
- Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities
- Own and maintain the firm's brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful
Creative Execution
- Oversee all creative design and copywriting projects and initiatives end-to-end from ideation through execution, with a relentless focus on the details that distinguish final outputs from "good enough" to exceptional
- Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential
- Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met
- Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution
Team Leadership
- Lead, mentor, and motivate a high-performing team across creative disciplines
- Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department
- Foster a culture of creativity, collaboration, accountability, and continuous improvement
- Ensure effective resourcing and workload management across creative projects and priorities
Operations and Process
- Optimize creative workflows, processes, and tools to drive efficiency and scalability in close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology
- Introduce new formats, storytelling approaches, and technologies to enhance
- Encourage experimentation and the adoption of new creative techniques, tools, and trends
Who You Are:- A visionary creative leader with a strong portfolio of impactful, multi-channel work
- A strategic, big-picture thinker who can translate complex business objectives into compelling creative solutions
- An exceptional communicator and collaborator, able to influence and align stakeholders across all levels
- A hands-on leader who can both set direction and dive into execution when needed
- A builder of high-performing teams with a passion for mentoring and developing talent
- Deeply invested in brand quality, creative excellence, and continuous improvement
- Detail-oriented, disciplined, and relentless in the pursuit of exceptional work
- Able to manage multiple projects and deadlines in a fast-paced environment without sacrificing craft or precision
Other Requirements:- 12+ years of proven work experience in creative roles, with 5+ years in a leadership role overseeing integrated creative functions including design and copywriting
- Bachelor's degree in design, marketing, communications, advertising, or related field, or equivalent experience
- Experience building and scaling a creative team
- In-house/brand-side and professional services experience preferred
- Experience working within a workflow management tool; Workfront knowledge a plus
- A portfolio will be requested and is required as part of the application process
- Occasional travel to other offices and site visits
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Benefits and MoreAt Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
- Health, dental, and vision insurance
- Life and disability insurance
- Retirement & Savings Plan
- Emergency back-up child and adult care
- Paid vacation, sick time off, and holidays
- Professional development and career advancement opportunities
- Employee recognition and reward programs
- Employee wellness and assistance programs
- Employee discounts and perks
This position is eligible for overtime: No
The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $180,000.00 - $235,000.00
