FirstCash

Creative Director

FirstCash$90K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of creative experience with leadership roles
  • Strong portfolio showcasing brand development across multiple channels
  • Expertise in visual design and storytelling
  • Hands-on experience in web page building and video production
  • Excellent communication and stakeholder management skills
  • Experience in digital-first, performance-driven environments

Responsibilities

  • Own and refine the AFF brand vision and visual identity
  • Lead creative development for campaigns and product launches
  • Translate business strategies into effective creative solutions
  • Ensure quality and consistency across all channels
  • Oversee web development and video content creation
  • Mentor internal team and manage external agencies
  • Collaborate with various teams and present ideas to leadership

Benefits

  • Medical, dental, vision, life, and supplemental insurance
  • Paid vacation and sick time
  • 401(k) retirement plan
  • Tuition reimbursement up to $2,000 annually
  • Employee discount program and pet insurance
Full Job Description
Description

Creative Director

American First Finance

The Creative Director is responsible for leading and executing the American First Finance (AFF) brand strategy across all customer and merchant touchpoints. This role ensures consistent, high-quality creative execution across digital, print, web, and video platforms, supporting business objectives and enhancing the overall customer experience.

Key Responsibilities
  • Own and evolve the AFF brand vision, creative standards, and visual identity
  • Lead creative development for campaigns, product launches, and key initiatives
  • Translate business strategy, insights, and performance data into effective creative solutions
  • Ensure brand consistency and quality across all channels and deliverables
  • Oversee web page development and video creation/editing
  • Manage and mentor internal creative partners and external agencies
  • Collaborate cross-functionally with marketing, product, performance, and growth teams
  • Present creative concepts and recommendations to leadership and key stakeholders

Qualifications
  • 7-10+ years of creative experience with progressive leadership responsibility
  • Strong portfolio demonstrating brand development and multi-channel execution
  • Expertise in visual design, storytelling, and brand governance
  • Hands-on experience building web pages and producing video content
  • Excellent communication, presentation, and stakeholder management skills
  • Experience in digital-first, performance-driven, B2C/B2B, or agency environments

What We Offer
  • Medical, dental, vision, life, and supplemental insurance
  • Paid vacation and sick time
  • 401(k) retirement plan
  • Tuition reimbursement (up to $2,000 annually)
  • Employee discount program and pet insurance

About American First Finance

American First Finance is a wholly owned subsidiary of FirstCash, a publicly traded organization supporting more than 13,000 merchant partners across the United States and Latin America.

About FirstCash

FirstCash, Inc. is a leading international operator of pawn stores and consumer finance stores. The company operates more than 2,700 locations across the United States, Mexico, and South America. FirstCash provides a wide range of financial services, including pawn loans, payday loans, and installment loans. The company also buys and sells a variety of merchandise, including jewelry, electronics, and sporting goods. FirstCash was founded in 1988 and is headquartered in Fort Worth, Texas.
Learn more about FirstCash
Size
17,000 employees
Market Cap
$4 billion
Industry
Net Income
$106.5 million
5 Year Trend
+9.3%
Revenue
$1.6 billion
NASDAQ

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