About the Role

As aSenior Designer,you will play a key role in shaping and evolving brand identities, design systems, and visual ecosystems across touchpoints. This role requires exceptional art direction skills and a strong command of AI-driven content creation, particularly in shaping photographic and image-based visual systems within scalable brand platforms.

You’lllead concept development, translating strategic insights into distinctive brand worlds, identity systems, and flexible visual frameworks that extend beyond campaign-driven work. You will define and articulate clear visual territories, establishingmood, tone, casting sensibility, composition, and narrative direction, embedding these principles into long-term brand foundations rather than one-off executions.

With a strong understanding of storytelling, branding, and systems thinking, you will confidently present ideas to clients and mentor junior designers, raising thebar for art direction and integrating AI-enabled content workflows into the team’s brand design process.

Key Responsibilities 

• Act as a champion and guardian of clients’ brand identities, ensuring consistency and creative excellence. 

• Develop high-level creative concepts with minimal oversight, bringing fresh, unexpected ideas to the table. 

• Lead the development of concept-driven brand identities and scalable design systems.

• Define forward-thinking art direction frameworks that guide photography, image-making, and content ecosystems across brand platforms.

• Translate strategic narratives into distinctive, ownable visual languages that flex across digital, physical, and content environments.

• Establish clear visual territories through mood systems, reference frameworks, compositional principles, and narrative guidelines.

• Collaborate across disciplines—includingstrategy, copywriting, motion, and technology—to build holistic brand experiences.

• Distinguish between campaign-driven design and long-term brand ecosystems, adapting your approach accordingly.

• Createmulti-faceted design deliverables, frombrand audits and identity systems to retail experiences and CRM campaigns.

• Balance multiple projects and clients, delivering compelling creative solutions on tight deadlines.

• Produceinspiring, provocative, and disruptive work that elevates brands and engages audiences.

• Leverage AI-powered content creation tools to concept, visualize, and prototype brand directions and scalable content systems.

• Help define best practices for integrating AI into the brand design and conceptual development process in a craft-driven and responsible way.

• Elevate the team’s art direction capabilities, particularly in photography and AI-enabled image creation.

What You Bring

Basic Qualifications 

• A portfolio that demonstrates concept-driven brand identity work, strong art direction thinking, and the ability to build cohesive visual systems that scale across touchpoints. 

Preferred Qualifications 

• 6+ years of experience in an agency, design studio, or related creative field. 

• Deep understanding of the creative process—beyond just campaign execution and production design. 

• Ability to work independently while contributing meaningfully to a collaborative team environment. 

• Strong design sensibility, with an ability to craft visually stunning and strategically sound work. 

• ExpertproficiencyinFigma, Illustrator, Photoshop, and InDesign. 

• Proven experience developing brand identities and design systems, not just campaign-level creative.

• Strong command of photographic language, visual storytelling, and contemporary content aesthetics.

• Demonstratedproficiencywith AI-powered content, prompting andimage generation platforms such asNanoBananna, Runway, Firefly, or similar, with the ability to integrate them into scalable brand and content workflows.

• Outstanding organizational skills, attention to detail, and ability to manage multiple priorities.

• Strong cross-functional collaboration skills, with the ability to work seamlessly with strategists, producers, developers, and writers.

• Experience inmotion design or 3Dis a plus.