Dine Brands Global, Inc.

Counsel, Marketing

Dine Brands Global, Inc. • $180K — $195K *
Pasadena, CA 91104In-Person
Legal & Accounting
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of legal practice as an attorney
  • J.D. from a top accredited law school
  • Experience in marketing or advertising law
  • Excellent contract drafting and negotiation skills
  • Strong organizational and project management abilities
  • Proven track record of problem-solving and initiative
  • Outstanding communication skills to influence stakeholders effectively
  • In-house counsel experience preferred
  • Familiarity with the restaurant or hospitality sector is advantageous

Responsibilities

  • Review and approve all marketing materials and public communications
  • Draft and negotiate marketing agreements with external parties
  • Support production teams on publicity and licensing issues
  • Advise on compliance with regulatory standards and guidelines
  • Manage intellectual property rights and trademark matters

Benefits

  • Hybrid work arrangement
  • Opportunity to influence marketing strategies in a dynamic environment
  • Exposure to diverse marketing and advertising projects
  • Collaborative work with creative teams and external partners
  • Role in a well-known brand within the restaurant industry
Full Job Description
Job Location Type
Hybrid

The Counsel, Marketing will provide legal support for the marketing teams at Dine Brands, including review and clearance of marketing materials, drafting and negotiating commercial agreements and advising cross-functional business teams on regulatory considerations.

Responsibilities
  • Review and approve marketing, communications and public relations collateral, including omnichannel marketing campaigns, press releases, menus, product claims and labeling, events and activations, sweepstakes, contests and other public-facing content
  • Draft, review and negotiate marketing-related agreements, including advertising and creative agencies, sponsorships, talent and influencers, promotional licensing, merchandising and co-promotion, ad placements and insertion orders
  • Support in-house production teams on publicity releases, personality rights, production services, music licensing, usage rights and network/platform compliance
  • Advise cross-functional teams on regulatory considerations, including FDA guidelines, the FTC Endorsement Guidelines, federal and state consumer protection laws and regulations, CAN-SPAM, TCPA and other marketing-related compliance issues
  • Provide guidance on intellectual property matters and rights management, including clearance and origination of trademarks in collaboration with outside counsel, supervision of trademark paralegal team and development of strategies for enforcing rights for trade secrets, copyrights, trademarks and service marks


Skills & Requirements
  • At least 5 years of experience practicing as an attorney
  • J.D. from an accredited top tier law school
  • Experience advising marketing, advertising, communications, culinary and other related business teams
  • Excellent transactional contract drafting and negotiating skills and great attention to detail
  • Strong organizational, project management, and time management skills required
  • Ability to handle a large volume and variety of matters
  • Track record of initiative, problem solving, ownership of projects, and intellectual curiosity
  • Strong interpersonal, verbal, and written communication skills with the ability to influence business clients in a calm and professional demeanor
  • Excellent business judgment and experience in providing strategic and practical advice to business functions at all levels
  • Self-starter who is able to work independently as well as collaboratively
  • Previous in-house experience is preferred
  • Restaurant or hospitality industry experience is helpful
  • Target base salary 180-195k depending on experience


About Dine Brands Global, Inc.

Dine Brands Global, Inc., together with its subsidiaries, owns, franchises, operates, and rents full-service restaurants in the United States and internationally. The company operates through two segments, Franchise Operations and Company-Operated Restaurants. Its restaurant concepts include IHOP, a family dining restaurant chain that serves pancakes, omelettes, waffles, eggs, and bacon; and Applebee's Neighborhood Grill + Bar, a casual dining restaurant chain that serves appetizers, entrees, and alcoholic and non-alcoholic beverages, including pastas, burgers, sandwiches, chicken, and salads. Dine Brands Global, Inc. was founded in 1958 and is based in Glendale, California.
Learn more about Dine Brands Global, Inc.
Size
3,521 employees
Market Cap
$1 billion
Industry
Food & Beverages
Net Income
-$103.9 million
5 Year Trend
+2.6%
Revenue
$689.2 million
NASDAQ
DIN
* Ladders Estimates

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