Position SummarySeeking a highly creative and strategic
Brand Concept Designer to drive the visual storytelling and market readiness of our licensed and proprietary consumer product portfolios. This role focuses on the high-velocity ideation and commercial visualization of product collections across housewares, tabletop, hydration, home décor, and seasonal gifting categories.
The ideal candidate bridges the gap between raw trend data and retail reality. You will translate brand assets, style guides, and cultural trends into presentation-ready product concepts, elevated packaging strategies, and cohesive brand stories. Utilizing advanced digital workflows and AI-assisted design platforms, you will transform abstract brand briefs into high-impact, retailer-ready visual pitches that capture market share.
Key Responsibilities
- Brand & License Translation: Masterfully interpret licensed style guides, partner brand assets, and proprietary brand DNA to pitch cohesive, brand-compliant product assortments.
- Rapid Concept Visualization: Develop high-fidelity 2D/3D product renderings, colorways, print applications, and material finishes using existing product silhouettes.
- Pitch Deck & Story Creation: Author compelling concept boards, trend stories, mood boards, and comprehensive collection overviews to anchor retail and sales presentations.
- Next-Gen Workflow Integration: Leverage AI-powered creative platforms and advanced visualization tools to accelerate trend exploration, texture mapping, and aesthetic iteration.
- Packaging Concept Design: Architect innovative structural graphics and retail packaging concepts that elevate the product's on-shelf brand presence.
- Cross-Functional Collaboration: Partner with Licensing, Sales, and Category Management teams to rapidly build commercial concepts tailored to specific retail buyers.
- Trend & Color Analysis: Synthesize consumer insights and micro-trends into commercially viable aesthetic narratives across multiple product lines.
Required Qualifications- Education: A degree in Graphic Design, Brand Design, Visual Communications, or a similar creative field is a great bonus, but not required if your portfolio speaks for itself. [
- Experience: 3-5 years of experience in brand development, concept design, or product graphic design within consumer goods, lifestyle, or entertainment licensing.
- Software Mastery: Advanced proficiency in Adobe Photoshop and Illustrator. High familiarity with digital asset wrapping, texturing, and realistic lighting mockups.
- AI Tool Fluency: Documented experience integrating generative AI creative workflows (e.g., Midjourney, Adobe Firefly, Stable Diffusion) to optimize ideation speed.
- Visual Artistry: Strong command of typography, commercial composition, brand architecture, and color theory.
- Agility: Proven ability to output high-volume, premium visual assets under aggressive timelines within a fast-paced retail calendar.
Preferred Qualifications- Licensing Expertise: Direct experience working within strict style guide parameters for global entertainment, fashion, or lifestyle brands.
- Category Footprint: Prior portfolio work spanning hard home goods, hydration, gifting, or seasonal retail lines.
- B2B Presentation Experience: Experience building visual assets explicitly designed to secure buy-in from major big-box or specialty retail merchants.
