Job DescriptionThe Corporate Social Media Marketing Manager reports to the Director of Social Strategy and is responsible for developing and executing organic social media content across Caesars Entertainment brands and sub-brands. This role partners closely with Corporate Communications and cross-functional teams to create engaging, brand-aligned content that drives audience growth and engagement across multiple platforms. The manager will help shape brand storytelling, support social media campaigns, and ensure a consistent brand voice. Success in this role requires a strong understanding of social media trends, content creation, and platform best practices.
Candidates must submit a current portfolio showcasing relevant social media, content creation, and/or digital marketing work for consideration.Responsibilities- Lead social media marketing strategy and execution for assigned Las Vegas properties, including content creation, editing, publishing, and distribution across multiple social platforms to drive audience growth, brand awareness, and engagement.
- Develop original social media content and collaborate with internal teams and external production vendors to produce platform-specific content that supports business objectives and brand initiatives.
- Partner with the Director of Social Strategy to develop content plans and maintain editorial calendars, ensuring content remains timely, relevant, accurate, and aligned with strategic priorities.
- Maintain and enforce brand standards, including tone of voice, messaging, and content pillars, to ensure consistency across all social media channels.
- Analyze content and platform performance metrics to identify trends, generate actionable insights, and optimize social media strategies and content performance.
- Support enterprise-wide campaigns and initiatives by providing strategic social media recommendations and executing best-in-class content that fosters authentic audience engagement.
- Collaborate cross-functionally with Marketing, Food & Beverage, Gaming, Entertainment, Public Relations, and other key stakeholders to develop and execute compelling social media content.
- Ensure compliance with established social media processes, governance standards, and best practices, including the effective use of publishing, monitoring, and analytics platforms.
- Assist with community management and moderation of user-generated content in accordance with Caesars Entertainment policies and brand standards.
- Support influencer marketing initiatives, including influencer identification, relationship management, contract coordination, hosted experiences, and campaign execution.
- Administer and maintain social media technology platforms, including Sprout Social, Meta Business Manager, and other enterprise tools as assigned.
- Manage multiple projects simultaneously while consistently delivering high-quality work within established deadlines.
- Provide social media coverage for events, activations, and special initiatives as needed, including occasional evenings, weekends, and holidays.
- Foster positive working relationships across the organization and demonstrate the flexibility to effectively collaborate with diverse teams, stakeholders, and leadership levels.
- Perform other duties as assigned.
Qualifications- Bachelor's degree in related field or an equivalent combination of education and professional experience required.
- Highly self-motivated, detail-oriented, and organized, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
- Strong mobile photography and videography skills, with a keen eye for lighting, composition, framing, and visual storytelling.
- Proficiency in mobile video editing applications, including CapCut and Edits, with working knowledge of Canva.
- Exceptional written communication skills with the ability to adapt messaging and tone to represent multiple brands and audiences effectively.
- Demonstrated strengths in time management, critical thinking, problem-solving, and presentation skills.
- Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, and Lightroom, is preferred.
- Strong knowledge of social media platforms, emerging trends, and content best practices, with a passion for creating engaging digital experiences.
ADDITIONAL REQUIREMENTS- Ability to push and pull up to 50 pounds
- Ability to lift and carry objects up to 30 pounds
- Ability to bend, stoop, twist, reach, and kneel repetitively
- Ascend and descend stairs and maintain equilibrium for an extended period
- Must be able to work from a standing position and/or walking motion for extended period, including property to property
- Ability to work in a smoking and pet-friendly environment
