Reporting to the Director of Sales, the
Corporate Group & Transient Sr. Sales Manager will focus on educating travel professionals & company travel planners on L'Ermitage Beverly Hills, moving market share from our competitors, and uncovering new corporate transient business with travel to Beverly Hills / Los Angeles. Through effective relationship building and account management they will deliver the highest levels of guest service and will ensure ongoing client satisfaction. They will be a creative, energetic, and knowledgeable professional, and will be fundamental to the ongoing success of the hotel.
JOB SUMMARY:- Support the Sales and Marketing Department in generating revenue and driving business growth for the hotel.
- Works collaboratively with the sales team to ensure sales efforts are coordinated and not duplicated.
- Generate new business, close deals, and increase revenue by soliciting new and existing business, on-site visits and sales tours, and community networking.
- Identify new business leads by examining local market trends and competition activities.
- Establish and grow our market share by developing and maintaining relationships with new and existing planners in the corporate transient and group market segments.
- Manages and develops relationships with key internal and external stakeholders.
- Conduct performance evaluations, resolve problems, provide open communication, and recommend discipline when appropriate.
- Ensure training programs are conducted regularly, and Company standards of performance are met. Give guidance and counsel staff toward improvement.
- Organize and/or lead scheduled Sales Department and related meetings.
- Direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to; the annual and monthly Forecast, sales tactical planning, Lead Management System, Booking PACE Reporting, STR report analysis and submitting weekly activity tracking with commentary.
- Coordinate ongoing research of the travel industry to detect market trends and related information for development of new direct sales strategies.
- Make reasonable and informed recommendations to improve potential business from existing and emerging markets.
- Establish themselves as a subject matter expert; serves the property by understanding of the Market, business issues, and concerns to offer better business solutions to the operation.
- Represent the properties to the group market segments as needed to increase market penetration and exceed revenue targets.
- Develop and conduct persuasive verbal sales presentations to prospective clients.
- Meet with and entertain clients, some of which will require travel.
- Establish themselves as a brand ambassador serving the customer by understanding their business, business issues, and concerns to offer better business solutions.
- Supports the company's service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Provides excellent customer service consistent with the daily service of the company.
- Communicate both verbally and in writing to provide clear direction to the staff.
- Works collaboratively with the commercial team to promote initiatives.
- Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
- Comply with attendance rules and be available to work on a regular basis.
- Perform any other job-related duties as assigned.
- Initiate and sales agreements on the company's behalf, in alignment with property standards.
- Initiate resumes as needed to ensure a seamless guest experience by communicating key information to internal department stakeholders.
KEY SKILLS & EXPERIENCE REQUIRED:- 5+ years sales, events, or applicable hospitality leadership experience, hotel/lodging environment highly preferred.
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management or related major field.
- Strong understanding of hotel operations; reservations, appropriate guest service etiquette, etc.
- A complete understanding forecasting, selling, Beverly Hills, and Los Angeles Comp set.
- Available and willing to work flexible hours based on business needs including weekdays and weekends.
- Requirement for business travel.
- Successful completion of satisfactory background check.
- Demonstrates natural leadership qualities with a positive, team-focused attitude.
- Highly motivated individual who can work independently.
- Ability to handle confidential information discretely and in the proper manner.
- Self-starter, and possess excellent presentation skills.
- Proven track record of successful sales history.
- Demonstrates strong communication, organizational, and problem-solving skills.
- Expresses sincere enthusiasm for the role and passion for events.
- Must know how to prioritize, delegate, and respond in a timely fashion. Able to work under pressure, multi-task, and stay focused while maintaining hospitality.
No Job Description for a position can possibly include all duties which may be requested by guests or required by the hotel. The objective of all positions is to effectively provide the services personally, or to immediately refer requests to the appropriate department manager. The items listed above are a summary of the major responsibilities of the position that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
