Job Summary:
We're seeking a talented Copywriter to craft compelling, consumer-focused messaging and help define the Reolink brand voice in North America. In this role, you'll bring your security camera and smart home solutions to life through clear, benefit-driven storytelling that educates, reassures, and inspires homeowners and businesses to protect what matters most. You'll collaborate closely with the Creative Director and cross-functional teams to translate global brand strategies into clear, engaging, and high-performing locally relevant copy. The ideal candidate has a sharp ear for brand voice, a knack for simplifying technical features into relatable benefits, and the ability to write across digital, retail, and campaign channels with precision and persuasion.
Key Responsibilities:
• Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
• Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
• Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering-aligned with global standards but tailored to local preferences.
• Collaborate with designers, the Creative Director, social media, PR, and product teams to create integrated campaigns and cohesive storytelling.
• Write high-impact headlines, product descriptions, CTAs, and short-form content that drive engagement, conversions, and brand affinity.
• Adapt copy for different channels and audiences, from tech-savvy homeowners to small business owners, ensuring relevance and cultural fit.
• Partner with the Creative Director to bring bold creative concepts to life through words that complement visual storytelling.
• Stay informed on consumer trends, competitor messaging, and security industry insights to keep content fresh and competitive.
• Proofread, edit, and refine copy to ensure accuracy, clarity, and brand consistency across all touchpoints.
• Present copy concepts and messaging strategies to stakeholders, advocating for ideas that strengthen emotional connection and market position.
• Advocate for locally relevant messaging, providing input and feedback to global teams to ensure resonance in the North American market
• Develop performance-driven copy that supports conversion across DTC, retail, and marketplace environments
Qualifications:
• 5+ years of copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle brands.
• Strong portfolio showcasing persuasive copy across digital channels (social, email, web), product marketing, and campaign work.
• Proven ability to simplify technical concepts into clear, compelling, benefit-oriented language.
• Experience writing for North American audiences, with an understanding of regional tone, humor, and consumer motivations.
• Excellent collaboration skills and experience working with creative, marketing, and cross-functional teams.
• Strong command of English grammar, style, and tone adaptation.
• Familiarity with SEO best practices and digital content optimization.
• Ability to thrive in a fast-paced environment while meeting tight deadlines.
• Bonus: Experience in consumer tech. Experience writing conversion-focused copy (e.g., product pages, paid media, email flows) with measurable impact.
• Comfort working in a fast-paced, evolving environment with a high degree of ownership and ambiguity
*This is a hybrid position requiring 3 days onsite and 2 days remote each week.
Pay Range
$80,000-$100,000 USD
