Mattel

Copywriter

Mattel$72K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years of professional writing experience in print media and consumer products
  • Minimal project management experience helpful
  • Conceptual and creative thinking skills
  • Proven ability to solve problems and be resourceful
  • Strong proofreading abilities
  • Experience in kid-related content and packaging
  • Proficiency in Microsoft Word and Excel
  • Ability to work collaboratively with cross-functional teams

Responsibilities

  • Create ecommerce copy for product descriptions and visual assets
  • Research and incorporate SEO search terms into product pages
  • Collaborate on toy names and body copy for brands
  • Generate creative ideas for new product names
  • Present creative ideas and strategic direction to partners
  • Work with legal teams to clear names for use
  • Proofread all materials for errors and inconsistencies
  • Track and maintain a list of approved names for documentation

Benefits

  • Inclusive workplace culture that values diverse experiences
  • Opportunities for professional growth and creative expression
  • Encouragement for candidates to apply even if they don’t meet every requirement
  • Engagement in a purpose-driven company focused on childhood empowerment
  • Access to updates on company culture and job alerts through the Talent Community
Full Job Description
Job Description

The Opportunity:

Mattel, Inc. is seeking an experienced and self-motivated Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects including Hot Wheels,, Matchbox, Thomas & Friends, Pixar Cars, as well as licensed entertainment brandsThe group is focused on overseeing all aspects of product communication by understanding the consumer as well as current trends and technology to deliver successful product related communication. This involves project management responsibilities as well as writing for multiple platforms including, but not limited to: packaging, product names, ecommerce, collateral materials. The ideal candidate will possess creative writing experience showing the ability to work on challenging and fun projects as well as the ability to project manage, perform administrative tasks, and oversee multiple projects simultaneously.

What Your Impact Will Be:
  • Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
  • Research SEO search terms to incorporate into product display pages
  • Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
  • Generate creative name ideas for new brands and products
  • Present ideas to cross functional partners along with strategic direction and rationale
  • Work closely with Trademark Legal group to make sure names are cleared for use
  • Proofread all materials to identify errors as well as design and copy inconsistencies
  • Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
  • Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
  • Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
  • Follow department- and Mattel-established workflow guidelines and systems.
  • Track and maintain list of final approved names and hand over to documentation when required.


Qualifications

What We're Looking For:
  • Ability to organize and project-manage moderately heavy workload while performing under pressure
  • Rely on experience and judgment to plan and accomplish goals and schedules
  • Ability to work with minimal supervision with a wide degree of creativity and independent thinking
  • Ability to multitask, adjust quickly, organize and re-prioritize
  • Ability to give and take creative direction and embrace change
  • Optimistic attitude and love of toys appreciated

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
  • 1-3 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming, etc.
  • Minimal project management experience helpful
  • Conceptual and creative thinker
  • Ability to problem solve and be resourceful
  • Detailed proofreading skills
  • Experience in kid-related content and packaging
  • Microsoft Word and Excel
  • Ability to utilize Mattel systems and operate within them
  • Collaborating with cross-functional teams


Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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