Qualifications

• 5-8 years of copywriting experience with a robust portfolio of campaigns or brand work.
• Expertise in developing impactful taglines and campaign lines.
• Proficient in scriptwriting for various mediums including video and social platforms.
• Deep understanding of social media dynamics and cultural nuances.
• Experience in establishing naming conventions for diverse projects.
• Strong creative instincts for generating and refining innovative ideas.
• Collaborative experience with cross-functional teams in a fast-paced environment.
• Effective communicator, comfortable in presenting and critiquing creative work.
• Commitment to utilizing AI tools while maintaining high-quality standards.

Responsibilities

• Lead the development of high-impact campaign concepts with compelling taglines and executions.
• Ensure quality and originality in creative outputs across major projects.
• Translate briefs into engaging creative territories and frameworks.
• Create content across various formats: OOH, print, digital, email, and scripts for videos and social media.
• Collaborate with brand, design, and creative teams for integrated campaigns and partnerships.
• Present creative concepts to stakeholders and incorporate feedback effectively.
• Mentor and provide feedback to other writers to enhance overall quality and craft.
• Work closely with creative leadership to maintain and evolve the brand voice.