Contractor - Member Strategy Office

TechWish

$95K — $115K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in English, Communications, Journalism, or equivalent experience.
  • 5+ years of experience in UX Content Design, UX writing, or Content Strategy.
  • Advanced project management skills, including team leadership and timeline management.
  • Strong ability to mentor and guide others in content practices.
  • Exceptional communication skills for diverse audiences, including non-designers.
  • Proficient in analytical, creative, visual, and critical thinking.
  • Knowledge of user-centered design processes and best practices.

Responsibilities

  • Design, write, edit, and test user-centric content for product flows and communications.
  • Develop and execute a cohesive content strategy throughout the product lifecycle.
  • Create compelling narratives that enhance user experience across all digital platforms.
  • Establish and manage content guidelines for voice, tone, and formatting.
  • Identify messaging opportunities and establish conventions to enhance clarity.
  • Conduct content inventory and audits to identify gaps in user experience.
  • Collaborate with cross-functional teams to drive content initiatives and best practices.

Benefits

  • Opportunity for significant impact on product user experiences.
  • Collaborative work environment with cross-disciplinary teams.
  • Potential for professional development and mentoring roles.
  • Engagement in strategic decision-making processes.
  • Exposure to innovative user experience and content strategies.
Full Job Description
Basic Purpose: To shape product experiences by creating useful, meaningful content that help users complete the task at hand. Set the vision for content and drive cohesive product narratives across multiple platforms and touch points. Manage user experience writing workflow, maintaining deadlines and ensuring timely deliverables to design team. Work independently with limited guidance and direction on moderately complex projects. Participate in the creation and evolution of user experience messaging strategy. Recommend messaging solutions that support the user experience and meet brand tone and voice guidelines.

Responsibilities
 Design, write, edit, test, and improve content that makes our products easier to use and helps our members achieve their goals across their respective journeys. This includes product flows, interface language, emails, push notifications, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Navy Federal's products and experiences.
 Develop and manage an effective content strategy throughout the product development process and influence strategic decisions across and within products to improve overall experience and ensure messaging consistency and performance that accounts for multiple specific member and business contexts.
 Develop a vision for messaging across a given product and ensure tactical execution to drive cohesive narratives across all digital touch points
 Utilize storytelling and narrative skills to improve user experience in alignment with the Navy Federal brand's tone and voice
 Create and manage content guidelines, principles, and best practices for things like voice and tone, headers, CTA buttons, formatting, and emojis
 Identify opportunities to define and establish conventions for messaging
 Inventory and audit existing content to identify gaps and opportunities to improve the customer experience and business performance.
 Collaborate and build strong relationships with key partners across disciplines like product, design, research, customer experience, legal, engineering, marketing comms, and product marketing
 Advocate for content best practices within the UX Design team
 Research and analyze moderately complex messaging problems, identify opportunities to solve problems utilizing copy
 Originate new concepts, strategies or innovative approaches to user experience messaging that have significant impact
 Work on multiple projects prioritizing them according to project needs, level of effort of tasks and project timelines

Qualifications
 Bachelor's degree in English, Communications, Journalism or the equivalent combination of education, training, and experience
 5+ years of UX Content Design, UX writing, or Content Strategy experience
 Advanced skill in project management to include establishing and leading project teams; managing timelines/deadlines/resources; ensuring successful project implementation
 Ability to lead, guide and mentor others
 Ability to articulate design concepts to a broad audience, including non-designers
 Advanced communication skills both verbal and visual
 Advanced detail and organizational skills
 Ability to apply analytical, creative, visual, and critical thinking
 Advanced knowledge of effective writing and editing
 Experience of user centered design processes and best practices
 Working knowledge of modern development standards, techniques and methodologies (e.g., HTML, XHTML, AJAX, JavaScript, CSS, etc.)
 Working knowledge of web, mobile and application design
 Working knowledge of best practices for web and mobile-based content, tools, and forms
 Desired - Master's degree in English, Communications, Journalism, or the equivalent combination of education, training, and experience
 Desired - Knowledge of financial services industry and products  Desired - Human Factors Institute Certified Analyst

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