To advance this mission, we seek a Content Strategy Lead to drive complex product marketing initiatives that demonstrate the power of AWS technology to make a positive impact in the world. The successful candidate will have experience marketing products across multiple channels - website, blogs, newsletters, social - for internal and external campaigns, as well as a track record of earning trust with peers, cross-functional stakeholders, and executives.
Key job responsibilities
* Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance
* Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positioning, promotions, and launch plans
* Identify gaps between teams and processes, influence partner team roadmaps, anticipate risks, and build contingency plans
* Produce multi-media, multi-channel content for the AWS website, AWS blogs, AWS social impact newsletter, LinkedIn, event activations, and SSI's internal Wiki
* Manage external creative vendors to develop high-quality content, creating requests for proposal, managing approval and selection processes, and overseeing project delivery
* Build and continuously improve SSI's reference library of videos, photos, customer case studies, media mentions, and social media posts to increase efficiency and repeatability
* Serve as org-level resource on relevant policies and practices - e.g. messaging guidelines, customer references, logo usage, required internal approvals - and lead periodic trainings
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually