Amazon

Content Strategy Lead, AWS Skilling and Social Impact (SSI)

Amazon$142K — $193K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience
  • Proficiency in using data and metrics for improvement
  • Track record of executing cross-functional marketing programs
  • Experience leading go-to-market product launches for consumer tech
  • Familiarity with multimedia production and post-production techniques

Responsibilities

  • Manage complex product marketing initiatives from strategic planning to measurement
  • Develop and implement comprehensive marketing strategies for various channels
  • Identify and address gaps in team processes, influencing partner roadmaps
  • Create and distribute multi-channel content for diverse platforms
  • Oversee external creative vendors for high-quality content production
  • Maintain and enhance an efficient reference library of marketing materials
  • Act as a resource on messaging guidelines and coordinate training sessions

Benefits

  • Comprehensive health insurance including medical, dental, vision, and prescription coverage
  • 401(k) matching plan
  • Generous paid time off
  • Parental leave policies
  • Support for adoption and surrogacy reimbursement
  • Access to mental health support and employee assistance programs
Full Job Description
To advance this mission, we seek a Content Strategy Lead to drive complex product marketing initiatives that demonstrate the power of AWS technology to make a positive impact in the world. The successful candidate will have experience marketing products across multiple channels - website, blogs, newsletters, social - for internal and external campaigns, as well as a track record of earning trust with peers, cross-functional stakeholders, and executives.

Key job responsibilities

* Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance

* Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positioning, promotions, and launch plans

* Identify gaps between teams and processes, influence partner team roadmaps, anticipate risks, and build contingency plans

* Produce multi-media, multi-channel content for the AWS website, AWS blogs, AWS social impact newsletter, LinkedIn, event activations, and SSI's internal Wiki

* Manage external creative vendors to develop high-quality content, creating requests for proposal, managing approval and selection processes, and overseeing project delivery

* Build and continuously improve SSI's reference library of videos, photos, customer case studies, media mentions, and social media posts to increase efficiency and repeatability

* Serve as org-level resource on relevant policies and practices - e.g. messaging guidelines, customer references, logo usage, required internal approvals - and lead periodic trainings

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience in photo and video production, including post production, lighting, composition, color quality, and aesthetics

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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