Content & Social Lead

Hercules

$100K — $250K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in organic social media growth, preferably in SaaS or developer tools sectors.
  • Excellent writing skills with a keen editorial sense for content clarity and engagement.
  • Proficient in directing video production and short-form content creation.
  • Experience in building and managing content production processes effectively.
  • Comfortable with analyzing social media performance metrics to inform strategy.
  • Familiarity with integrating AI tools to enhance content creation workflows.

Responsibilities

  • Lead and strategize all organic content across multiple platforms including social media, newsletters, and blogs.
  • Manage a pipeline of contractors such as writers and designers to ensure high-quality output.
  • Oversee the production of launch and customer testimonial videos from concept to delivery.
  • Repurpose existing content into multiple formats for distribution on various channels.
  • Develop a content calendar to streamline content production and distribution efforts.

Benefits

  • Comprehensive healthcare, vision, and dental coverage for employees.
  • Opportunity to use any AI tools with an unlimited budget to enhance work quality.
  • Flexible vacation policy allowing employees to take the leave they need.
  • Daily meals provided in the office, including lunch and snacks.
  • Commitment to ensuring employees achieve their best work in a supportive environment.
Full Job Description
What are we looking for?

We're hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.

What will you lead?
  • All Hercules' organic content
    • Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
    • Content type: thought leadership and product/feature launch content
    • Scope: strategy, calendar, distribution, and iteration
  • Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
  • Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
  • Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control


What skills do we expect you to have?
  • Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
  • Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
  • Strong creative direction for short-form video (scripting, structure, creator guidance)
  • Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
  • Comfort with analytics (what moved, why it moved, and what to do next)
  • Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis


Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.

What are Hercules' benefits?
  • Healthcare, vision, and dental
  • User whatever AI tools you'd like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here


What's the compensation?

$100k-$250k + equity (depends on seniority, equity, and location)

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