The roleHarbinger is telling the story of American-made commercial EVs to fleet operators, dealers, and government buyers - and we need someone to make Harbinger easier to understand, trust, and discover, whether a buyer starts with Google, an AI assistant, an industry publication, or a peer recommendation. As Content & Organic Growth Manager, you'll own the editorial strategy and also do the work.
Reporting to the Senior Marketing Manager, you'll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline. You'll use AI to move fast without ever compromising our quality bar. This is a hands-on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator.
What you'll own- Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.
- Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.
- Subject-matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.
- SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.
- Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.
- AEO / GEO: Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) - citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.
- Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.
- Creative & community: Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.
- AI-assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.
- Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.
- Story & messaging: Ladder all content to Harbinger's positioning - 'Familiar Form. Revolutionary Foundation.' - and reinforce our perceptions in the market.
- Measurement: Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.
What success looks like in the first 12 months- A documented content and organic-growth strategy tied to priority audiences, product themes, and measurable business outcomes.
- A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels.
- Improved non-brand visibility and qualified organic traffic for priority topics, plus an initial AI-search (GEO) baseline and improvement plan.
- A repeatable subject-matter-expert workflow that produces credible customer, technical, and category content.
- Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage.
Required qualifications- 4-7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category
- An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects
- Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting
- Working understanding of technical SEO and the ability to partner effectively with web developers or specialists
- Practical familiarity with AEO/GEO and AI-search measurement - curiosity and discipline matter more than a mature playbook
- Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms
- Fluency using modern AI tools for research, drafting, and repurposing
- Based in or able to relocate to the Garden Grove, CA area for on-site work
Preferred qualifications- Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing
- Experience with customer research, case studies, original data, or executive thought leadership
- Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives
- Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)
- Experience managing freelance writers, agencies, designers, or video partners
Key Benefits & Perks:- Comprehensive Health, Dental & Vision (HDV) - 100% employee covered
- Early-stage Stock Options
- Robust Retirement Savings (401k, HSA, FSA)
- Generous Paid Time Off (PTO) & Parental Leave
- Annual Vacation Bonus
- Wellness & Fertility Benefits
- Cell Phone Stipend
- Complimentary Meals & Stocked Kitchens
California Pay Range
$100,000-$140,000 USD
