Content Marketing Manager

Orbital

• $110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in B2B content marketing, journalism, or editorial roles, preferably in SaaS or AI sectors.
  • Strong track record of building a brand's editorial voice and POV.
  • Demonstrable experience in distribution-first content strategies that drive leads and conversions.
  • Exceptional storytelling skills with the ability to translate expert insights into accessible narratives.
  • Experience or education in real estate or legal fields is a significant plus for credibility.
  • High standards for written content quality and storytelling.
  • Ability to work collaboratively with subject-matter experts.

Responsibilities

  • Own and define Orbital's unique editorial point of view and content strategy.
  • Source and transform expert insights and timely topics into compelling content formats.
  • Focus on content distribution to maximize reach across various channels.
  • Collaborate with marketing teams to ensure content drives measurable outcomes beyond impressions.
  • Uphold high-quality standards across all content types, including thought leadership and customer narratives.
  • Measure content performance based on engagement and its contribution to sales pipeline.

Benefits

  • Commitment to diversity and inclusion in hiring practices.
  • Opportunities for ownership and setting priorities in a scaling team environment.
  • Encouragement for applicants from underrepresented groups in tech.
Full Job Description
What you'll do
  • Own Orbital's editorial POV and content engine - opinionated, narrative-led, category-defining work, not commodity content.
  • Source material wherever it's strongest - expert input from our lawyers and product team, customer insight, or timely topics in the market - and turn it into compelling, distinctive content across formats (POV pieces, guides and reports, interviews, customer stories).
  • Own distribution as seriously as production - how each piece reaches the market and lands, across owned channels, social, earned and partners.
  • Turn content into pipeline: partner with demand generation and product marketing so content drives leads, meetings and influence, not just impressions.
  • Set and hold a very high bar across formats - long-form POV, thought leadership, customer stories, product narrative.
  • Measure what works - engagement, reach, and contribution to net-new and influenced pipeline.

Who we're looking for
  • A track record building a brand's editorial voice and POV - either as a senior B2B content marketer in a category-defining or technical/vertical company (ideally SaaS or AI), or as a journalist or editor with strong commercial instinct, ideally with exposure to legal, proptech, real estate or finance.
  • Distribution-first: you think about how content travels and converts as much as how it's written, with a demonstrable link between your work and pipeline.
  • An exceptional storyteller - you draw insight out of experts and timely topics and shape it into narrative that lands.
  • The ability to get credible in a technical category, fast. You'll be writing for magic-circle lawyers and in-house property teams, so direct real estate and/or legal experience or education is a significant advantage - and if you don't have it, you can show how you've ramped into a complex, expert-led subject before.
  • A very high bar for quality, especially written content.
  • Hands-on and high-ownership - you set your own priorities and operate well in a lean, scaling team.
  • Comfortable co-creating with subject-matter experts and turning their depth into accessible, opinionated work.
  • Genuine curiosity about our customers and the category we're defining.

Nice to have
  • Familiarity with SEO and emerging AI/answer-engine optimisation, and how content feeds owned-channel conversion.
  • Experience defining an editorial voice or POV from an early stage.

🔒 Security is everyone's responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.

At Orbital, we're committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don't meet every single requirement, or if the right role isn't listed yet, we'd still love to hear from you.

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements.

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