Content Marketing Manager

Clera

$70K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in content marketing, copywriting, or growth marketing.
  • Experience in a B2B SaaS or rapidly scaling software setting.
  • Native or C2-level proficiency in English with awareness of US-market nuances.
  • Knowledge of performance marketing and conversion-driven copywriting.
  • Experience crafting copy for paid channels like Meta, Google, and LinkedIn.
  • Hands-on scripting for ad content on video and social platforms.
  • Ability to design and implement organic social content strategies.
  • Familiarity with analytics, A/B testing, and data-driven messaging improvement.

Responsibilities

  • Own the full content marketing strategy for the US segment.
  • Create and optimize website and landing page copy aimed at US audiences.
  • Develop impactful copy for paid advertising channels.
  • Script engaging advertising content for video and social media.
  • Implement organic social media content strategies to drive engagement.
  • Collaborate with creators and influencers for authentic content creation.
  • Analyze performance metrics to continuously refine messaging and strategies.
  • Contribute to product positioning and overall go-to-market messaging.

Benefits

  • Work in a high-ownership environment with a lean team.
  • Opportunity to shape meaningful content strategies in a growing sector.
  • Engagement with diverse teams and customer bases.
  • Access to a dynamic startup culture focused on innovation.
Full Job Description
About the Role

This is a high-ownership content role at a fast-growing AI voice and phone automation company serving small and medium-sized businesses. You will define how US-market customers discover, understand, and trust the product, shaping messaging across every stage of the customer journey alongside a lean, ambitious team.
What You'll Do
  • Own the end-to-end content marketing strategy for the US market, from awareness to conversion.
  • Write and maintain website and landing page copy optimized for US audiences.
  • Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
  • Script ad creatives for video platforms and paid social campaigns.
  • Build and execute organic content strategies across social media platforms.
  • Collaborate with creators, customers, and influencers to produce authentic, resonant content.
  • Use A/B testing, analytics, and user research to continuously improve messaging performance.
  • Contribute to product positioning and go-to-market messaging as the company scales.
What We're Looking For
  • 4 or more years of experience in content marketing, copywriting, or growth marketing.
  • Proven track record in a B2B SaaS or fast-growing software environment.
  • Native or C2-level English proficiency with a strong command of US-market tone and cultural nuance.
  • Solid grasp of performance marketing principles and conversion-focused copywriting.
  • Hands-on experience writing copy for paid channels such as Meta, Google, and LinkedIn.
  • Experience scripting ad creatives for YouTube and paid social formats.
  • Demonstrated ability to build and execute organic social content strategies.
  • Analytical mindset with comfort using data, A/B tests, and performance insights to iterate.
  • Experience with user research or collaborating with influencers and customers to shape messaging.
  • Comfortable working autonomously in a fast-moving, startup environment.
Compensation & Benefits

Salary range: $70,000 to $150,000 USD annually. Visa sponsorship is not available for this role.
Location

On-site in New York, New York, United States.

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