Content Marketing Manager

Axon

$80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in content marketing, brand storytelling, editorial, journalism, or copywriting.
  • Exceptional writing, editing, and storytelling skills, with a diverse portfolio.
  • Experience in messaging for product launches and integrated campaigns.
  • Ability to simplify complex technical products into engaging narratives.
  • Strong editorial judgement and story identification skills.
  • Collaboration experience across cross-functional teams and stakeholder engagement.
  • Excellent project management abilities in fast-paced settings.
  • Curiosity and creativity with a high-quality work ethic.

Responsibilities

  • Write diverse content formats like launch messaging, articles, and video scripts.
  • Collaborate with Product, Marketing, and leadership to create impactful messaging.
  • Translate complex technical concepts into clear customer narratives.
  • Identify and develop compelling stories throughout the customer journey.
  • Produce editorial content for launches, campaigns, and events.
  • Innovate with fresh ideas and formats to differentiate Axon.
  • Maintain quality in content aligned with Axon's voice and standards.
  • Contribute to messaging evolution while involved in execution.

Benefits

  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • Employee Resource Groups (ERGs)
  • And yes, we have snacks in our offices
Full Job Description
Content Marketing Manager

Your Impact

As a Content Marketing Manager, you'll be one of Axon's primary storytellers. You'll create high-impact written content that spans product launches, customer stories, campaigns, events, videos, and thought leadership. Whether you're writing scripts, launch messaging, long-form articles, sales enablement assets, or web copy, you'll translate complex technology into narratives that resonate with customers, partners, investors, and the public.

This is a highly collaborative, hands-on role for someone who loves writing and thrives on variety. You'll partner closely with Product and Customer Marketing, Brand, Events, Design, and senior leadership to develop content that advances both business goals and Axon's mission in creative ways, ensuring every story reflects the innovation, ambition, and humanity of the Axon brand.
What You'll Do

Location: This role is based out of our Scottsdale or Boston office. We rely on in-person collaboration and ask that team members work onsite Tuesday through Friday, with the flexibility to work remotely on Monday, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Reports to: VP, Brand & Creative

DirectReports: None
  • Write compelling content across a wide variety of formats, including product launch messaging, campaign copy, customer stories, articles, websites, social copy, video scripts, and more.
  • Partner with Product and Customer Marketing, Brand, and leadership to develop messaging frameworks and content that clearly communicates Axon's products, innovations, and mission in impactful and creative ways.
  • Transform complex technical concepts into simple, engaging narratives tailored to diverse audiences.
  • Identify opportunities to tell stronger customer, product, and mission-driven stories across every stage of the customer journey.
  • Develop editorial content that supports launches, campaigns, major events, and always-on marketing initiatives.
  • Push creative thinking beyond the expected by introducing never-before-seen ideas, fresh formats, and innovative approaches that differentiate Axon in the market.
  • Maintain a high bar for quality, ensuring every piece of content is clear, accurate, compelling, and consistent with Axon's voice.
  • Contribute to the evolution of Axon's messaging and narrative strategy while remaining deeply involved in execution.
What You Bring
  • 3+ years of experience in content marketing, brand storytelling, editorial, journalism, copywriting, or a related field.
  • Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating a range of formats and audiences.
  • Experience developing messaging and content for product launches, integrated campaigns, or thought leadership.
  • Ability to quickly understand complex technical products and translate them into digestible, compelling customer stories.
  • Strong editorial judgment and an instinct for identifying stories worth telling.
  • Experience collaborating across cross-functional teams and building relationships with stakeholders at all levels.
  • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Curiosity, creativity, and a bias toward action, with a passion for producing high-quality work at speed.
Benefits that Benefit You
  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • Employee Resource Groups (ERGs)
  • And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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