Absolute Software Corporation

Content Marketing Manager

Absolute Software Corporation • $80K — $110K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in content marketing or copywriting for SaaS companies
  • Exceptional writing, editing, and storytelling skills
  • 1-2 years of experience creating content for cybersecurity/IT audiences
  • Strong strategic thinking to align content with business goals
  • Familiarity with SEO principles and tools
  • Ability to write in various formats and tones
  • Detail-oriented approach to grammar and accuracy

Responsibilities

  • Create and edit high-quality content across diverse formats
  • Refine corporate messaging to clearly communicate the brand's value
  • Research and produce thought-provoking content for thought leadership
  • Collaborate with marketing on SEO optimization for all content
  • Contribute to developing and executing a content strategy
  • Maintain and evolve the brand voice across all channels
  • Monitor content performance metrics for continuous improvement

Benefits

  • Opportunity to shape brand voice and messaging
  • Engage in cross-functional collaboration with diverse teams
  • Be at the forefront of a modern marketing strategy
  • Create content that drives engagement and positions the brand as a thought leader
  • Access to professional development in content marketing and strategy
Full Job Description
Description

We're seeking a talented and versatile Content Marketer & Writer to join our modern marketing team. In this role, you'll craft clear, compelling, and thought-provoking content that resonates with our audience and aligns with our corporate messaging. You'll be at the forefront of shaping our brand voice, driving engagement, and positioning us as a thought leader in our industry.

What you'll do
  • Content Creation: Write and edit high-quality content, including blog posts, whitepapers, case studies, email campaigns, website copy, social media posts, and more.
  • Corporate Messaging: Develop and refine corporate messaging that communicates our value proposition clearly and effectively to diverse audiences.
  • Thought Leadership: Research and produce insightful, thought-provoking content that positions our brand as an industry leader.SEO Optimization: Collaborate with the marketing team to ensure all content is optimized for search engines and aligned with SEO best practices.
  • Content Strategy: Contribute to the development and execution of a content strategy that supports business goals and drives engagement.
  • Brand Voice: Maintain and evolve our brand voice to ensure consistency across all channels and touchpoints.
  • Collaboration: Work closely with cross-functional teams, including marketing, product, and sales, to align content with broader business objectives.
  • Analytics & Improvement: Monitor content performance metrics and use insights to refine and improve future content.

What You'll Bring
  • Experience: 5+ years of experience in content marketing and/or copywriting for a SaaS company.
  • Writing Skills: Exceptional writing, editing, and storytelling skills with a knack for creating engaging and persuasive content.
  • Cybersecurity Familiarity: At least 1-2 years' experience developing content for cybersecurity / IT buyers.
  • Strategic Thinking: Ability to align content with business goals and audience needs.
  • SEO Knowledge: Familiarity with SEO principles and tools to optimize content for search engines.
  • Adaptability: Comfortable writing for various formats, audiences, and tones.
  • Creativity: A passion for crafting unique, thought-provoking content that stands out.
  • Collaboration: Strong interpersonal skills and the ability to work effectively with diverse teams.
  • Attention to Detail: A meticulous approach to grammar, style, and accuracy.

Nice-to-have skills
  • Familiarity with AI tools for content creation and optimization.
  • Knowledge of content distribution strategies, including email marketing and social media.

About Absolute Software Corporation

Absolute Software Corporation is a Canadian company that specializes in endpoint security and data risk management solutions. The company provides a suite of solutions that include data protection, endpoint security, and computer lifecycle management. Absolute Software Corporation was founded in 1993 and is headquartered in Vancouver, British Columbia. The company has offices in the United States, the United Kingdom, and Vietnam. Absolute Software Corporation serves customers in various industries, including education, healthcare, financial services, and government.
Learn more about Absolute Software Corporation
Size
1,000 employees
Market Cap
$707 million
Industry
Enterprise Technology
5 Year Trend
+16.7%
NASDAQ
ABST
* Ladders Estimates

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