ServiceTitan

Content Marketing Lead

ServiceTitan$111K — $156K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in content marketing or digital media, ideally in a B2B SaaS setting.
  • Proven track record of hosting or presenting on-camera during webinars or live events.
  • Exceptional written and verbal communication skills for crafting impactful content.
  • Strong storytelling instincts to convey complex ideas clearly and purposefully.
  • Familiarity with webinar production tools like Goldcast and Riverside.fm.
  • Solid project management skills, adept at managing multiple stakeholders and deadlines.
  • Collaborative mindset and comfort with data analysis for improving content effectiveness.

Responsibilities

  • Own the entire webinar operation for the Back 2 Basics series and additional audience segments.
  • Host various live webinar formats, including fireside chats and product demos.
  • Develop and write promotional materials, including outlines and registration copy.
  • Act as a backup host for the Toolbox for the Trades podcast.
  • Collaborate with Demand Generation to align webinars with marketing goals.
  • Track webinar performance metrics and report insights to management.
  • Coordinate content schedules and manage deliverables using Asana.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to engage in high-visibility roles that impact business outcomes.
  • Chance to develop and oversee innovative webinar content and formats.
  • Access to professional development resources and training.
  • Involvement in multiple high-impact projects across the marketing organization.
Full Job Description
We're looking for a Content Marketing Lead to join our growing team of webinar producers within the Demand Generation Marketing org at ServiceTitan. This is a high-visibility, production-forward role for a confident communicator who thrives on camera and can own a webinar series end-to-end. You'll take over webinar operations for our Back 2 Basics series and several other audience segments - managing everything from guest coordination and scripting through live hosting and post-event promotion - while also stepping in as a backup host for our premier podcast, Toolbox for the Trades. The ideal candidate is equally at home behind a keyboard writing sharp promotional copy as they are in front of a camera conducting a live fireside chat. You're organized, collaborative, and genuinely excited about content that drives real business outcomes. What You'll Do • Own webinar operations for the Back 2 Basics series and several other audience segments - including guest and speaker coordination, run-of-show development, promotional copy, live production, and post-event follow-up. • Host live webinars in a variety of formats: fireside-chat interviews with industry guests, moderated Q&A sessions, solo product demos, and co-hosted sessions alongside internal subject matter experts. • Write with consistency and purpose: webinar outlines, run-of-show documents, registration and landing page copy, promotional emails, social blurbs, and recap communications. • Serve as a backup host for Toolbox for the Trades and other ServiceTitan podcasts, stepping in to conduct interviews and guide conversations with guests. • Collaborate closely with the Demand Generation team to ensure webinar content supports MQL goals, campaign initiatives, and the broader content calendar. • Track and report on webinar performance metrics - including registrations, attendance rates, and MQL conversion - in partnership with your manager. • Coordinate publishing schedules, content assets, and cross-functional deliverables using Asana; manage web publishing and page builds in Contentful. • Work cross-functionally with marketing strategy, product marketing, and sales teams to develop relevant and compelling webinar programming. What You'll Bring • 5-8 years of experience in content marketing, digital media, or a related field - preferably in a B2B SaaS environment. • Proven experience hosting or presenting on-camera in a professional setting: webinars, video content, live virtual events, or similar. • Exceptional written and verbal communication skills - you can write a tight run-of-show and a punchy email subject line with equal confidence. • Strong storytelling instincts: you understand that content should be purposeful and clear, even when the subject matter is complex. • Hands-on familiarity with webinar and content production tools, including Goldcast, Riverside.fm, Asana, Contentful, Canva, HubSpot, Marketo, and/or Salesforce. • Solid project management instincts - you can juggle multiple programs, stakeholders, and deadlines without losing the details. • A collaborative, curious mindset: you enjoy working alongside SMEs, translating technical content for broad audiences, and iterating based on performance data. • Comfort with data: you can analyze registration and engagement metrics, draw meaningful conclusions, and use them to sharpen future programming. Nice to Have • Experience with podcast production workflows, including scheduling, publishing, and asset management. • Background in demand generation or familiarity with the marketing funnel and MQL-driven content strategy. • Experience hosting or appearing in interview-style content (podcast guest, panel moderator, etc.).

About ServiceTitan

Industry
Founded
2013

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